Global Head of Marketing (Fintech)

Ethos BeathChapman; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Ethos BeathChapman is seeking a Global Head of Marketing to shape growth for a high-growth B2B payments company. This strategic role leads global marketing strategy, prioritises market expansion, and drives measurable commercial outcomes across international markets.

You will own demand generation, product marketing, and go-to-market initiatives, while building and mentoring a high-performing team in a fast-growth environment.

Qualifications

• 8+ years of B2B marketing experience, preferably in payments/fintech.
• Proven track record in demand generation and pipeline growth.
• Experience supporting global or regional GTM strategies and expansion.
• Built and led high-performance marketing teams.
• Comfortable balancing strategic leadership with hands-on execution.

Responsibilities

• Partner with leadership to translate priorities into scalable programmes.
• Develop and execute the global marketing strategy aligned with growth and expansion.
• Own demand generation and pipeline across digital, paid media, content, events, partnerships, ABM.
• Lead product marketing, positioning, launches and sales enablement.
• Mentor and build a high-performing marketing team with KPI tracking.

Skills

B2B marketing

Demand generation

Go-to-market

Team leadership

Data-driven decisions

Job description

Play a key role in shaping the next phase of growth for a high-growth, venture-backed B2B Payments company. We are hiring for a GlobalHead of Marketing to lead its global marketing strategy and execution.
This is a strategic yet hands-on leadership opportunity to build and scale the marketing function, strengthen market positioning, and drive measurable commercial outcomes across international markets.

Key Responsibilities

• Partner closely with leadership, commercial and product teams to translate business priorities into scalable marketing programmes.
• Develop and execute the global marketing strategy, aligning initiatives with business growth, commercial priorities and market expansion.
• Own demand generation and pipeline growth across digital marketing, paid media, content, events, partnerships and account-based marketing.
• Lead product marketing and go-to-market initiatives, including product positioning, messaging, launches and sales enablement.
• Build, mentor and develop a high-performing marketing team and establish marketing KPIs, attribution frameworks and performance reporting.

Key Requirements

• At least 8 years of B2B marketing experience in payments, treasury solutions or enterprise financial technology.
• Expertise in demand generation, with the ability to build a qualified sales pipeline and link marketing initiatives to measurable revenue outcomes.
• Experience supporting global or regional go-to-market strategies and international expansion.
• Built and managed marketing teams or functions.
• Commercially minded, data-driven and comfortable balancing strategic leadership with hands-on execution in a high-growth environment.

SA
Reg No. R23114042
BeathChapman Pte Ltd
Licence no. 16S8112