Global Digital Marketing Lead - Campaign & Growth

Millennium & Copthorne International Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Millennium & Copthorne International Limited seeks an Assistant Manager, Global Digital Marketing to drive global and regional paid media strategies, optimise campaigns and collaborate with agencies to maximise direct bookings and Brand.com revenue.

You will manage budgets, monitor KPIs, and deliver insights to support commercial objectives across markets and stakeholders in a dynamic hospitality environment.

Qualifications

• Degree or Diploma in Marketing, Digital Marketing, Business, Communications, eCommerce or related.
• 3–5 years of relevant digital marketing experience, preferably within hospitality, travel, eCommerce or another consumer-facing industry.
• Experience managing paid digital campaigns and working with external media agencies or vendors.
• Strong understanding of digital performance metrics including ROAS, CPA, conversion rate, cost of sale, bookings and revenue.
• Strong stakeholder management skills and ability to work with senior hotel and regional stakeholders.

Responsibilities

• Plan, coordinate and manage assigned global and regional paid media and performance marketing campaigns from briefing and implementation through to optimisation and post-campaign review.
• Manage campaigns across relevant paid digital channels, including paid search, paid social, display/programmatic, Google Hotel Ads and metasearch.
• Analyse campaign performance and translate data into actionable recommendations to improve media efficiency, direct bookings and revenue.
• Monitor campaign performance against KPIs and ensure campaigns meet timelines and budgets.
• Coordinate campaign requirements and deliverables across markets and stakeholders; prepare monthly performance reports and budgets.

Skills

Paid search

Paid social

Display programmatic

Google Hotel Ads

Metasearch

Budget management

Performance analytics

Stakeholder management

Campaign optimisation

Data-driven recommendations

Education

Degree or Diploma in Marketing or related discipline

Job description

Millennium & Copthorne International Limited seeks an Assistant Manager, Global Digital Marketing to drive global and regional paid media strategies, optimise campaigns and collaborate with agencies to maximise direct bookings and Brand.com revenue.

You will manage budgets, monitor KPIs, and deliver insights to support commercial objectives across markets and stakeholders in a dynamic hospitality environment.