Direct-Booking Growth Manager – E‑Commerce & Digital Marketing

Capella Hotels and Resorts; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Capella Hotels and Resorts is seeking a Senior Director, E-Commerce and Digital Marketing to lead digital performance across Capella Hotel Group’s brands and properties, supporting direct bookings, non-room revenue growth and guest engagement.

You will manage day-to-day website operations, digital campaigns and CRM activities, ensuring brand standards and commercial objectives are met while safeguarding the online guest experience.

Qualifications

• Bachelor’s degree in marketing related field.
• 5+ years of related experience in digital marketing.
• Experience in hospitality or premium brands preferred.
• Proven ability to improve direct bookings and guest engagement.

Responsibilities

• Own day-to-day website operations across CHG’s brands and properties.
• Drive direct bookings and revenue growth through digital campaigns and CRM.
• Plan and optimize group digital marketing campaigns with hotels and partners.
• Manage CRM activities, including email campaigns and guest journeys.
• Guide hotels on digital best practices, campaign planning and measurement.
• Develop regular performance reports and support digital transformation initiatives.

Skills

Digital marketing

E-commerce

CRM management

Stakeholder management

Content strategy

Brand governance

Education

Bachelor’s degree in marketing or related field

Tools

GA4

Google Tag Manager

Looker Studio

Excel

Adobe Experience Manager

Salesforce Marketing Cloud

SynXis

SevenRooms

Job description

Capella Hotels and Resorts is seeking a Senior Director, E-Commerce and Digital Marketing to lead digital performance across Capella Hotel Group’s brands and properties, supporting direct bookings, non-room revenue growth and guest engagement.

You will manage day-to-day website operations, digital campaigns and CRM activities, ensuring brand standards and commercial objectives are met while safeguarding the online guest experience.