Creative & Content Lead for Luxury Brands

Directions Group Inc Pte Ltd

Singapore

On-site

SGD 42,000 - 66,000

Full time

2 days ago

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Job summary

Directions Group Inc Pte Ltd seeks a Creative & Content Specialist to lead storytelling across luxury, fashion, beauty and lifestyle brands. You will blend strategic thinking with hands-on content creation for social media and influencer campaigns.

You will develop content strategies, produce social-first content, and collaborate with internal teams and external creators to deliver engaging brand experiences.

Qualifications

Diploma or degree in marketing, communications or related field.
Hands-on content development and social media experience.
Proficiency with Adobe Creative Suite, CapCut and Canva.

Responsibilities

Develop creative content and social media strategies aligned with brand objectives.
Conceptualise engaging content ideas and editorial calendars.
Plan and execute influencer-led campaigns and creator collaborations.
Produce social-first content across Instagram, TikTok, Facebook and LinkedIn.
Monitor performance and optimize campaigns using data insights.

Skills

Creative ideation

Copywriting

Social media

Video editing

Photography

Influencer marketing

Project management

Education

Business Administration, Marketing, Communications and New Media, Mass Communications, Design for Communications and Experiences

Tools

Adobe Creative Suite

CapCut

Canva

Job description

You will develop content strategies, produce social-first content, and collaborate with internal teams and external creators to deliver engaging brand experiences.

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