Global Content Strategist — Brand & Partnerships

SECRETLAB SG PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Benefits offered by this job

Performance marketing bonuses

Esports industry exposure

Job summary

SECRETLAB SG PTE. LTD. is seeking a seasoned Marketing Communications professional to strategize and craft content across core products and partnerships.

You will drive global content, collaborate with partners and coordinate campaigns across website and social media. The role demands a strong copywriting background, a passion for pop culture and gaming, and the ability to translate complex technology into clear, engaging messages for a broad audience.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, or Communications.
• Experience in marketing communications/a content marketing role, preferably with experience in performance marketing strategies.
• Strong understanding of how tactical copywriting and concepts can tell a story for a brand and product.
• Passion for pop culture, gaming, and esports.
• Strong marketing fundamentals with outcome-centric focus.
• Deep understanding of core and emerging social platforms including Facebook, X, Instagram, YouTube, LinkedIn, TikTok, Discord and Twitch.
• Excellent writing, editing, and proofreading skills with attention to detail.

Responsibilities

• Build and drive Secretlab’s content strategy to a global audience of 3 million daily.
• Brainstorm and craft compelling narratives while upholding consistent brand messaging across channels.
• Maintain communication plans highlighting trending topics, seasonal events, and brand campaigns.
• Strategically map out content strategies aligned with business goals and guide junior team members.
• Engage stakeholders across Communications and Integrated Marketing to optimize collaboration.
• Plan content and program flows for brand showcases, shopping live streams, and video podcasts across social platforms.
• Supervise and support EDM campaigns with the CRM Digital Marketing team and propose improved workflows.
• Monitor, analyze, and report on KPIs to measure effectiveness and adjust strategies.
• Learn user segments and use cases to motivate audiences and deepen engagement.
• Stay updated on industry trends and competitor activities to inform strategy.

Skills

Content strategy

Copywriting

Brand storytelling

Social platforms

Stakeholder management

Analytics/KPIs

Team leadership

Education

Bachelor’s Degree in English, Journalism, Marketing, or Communications

Job description

SECRETLAB SG PTE. LTD. is seeking a seasoned Marketing Communications professional to strategize and craft content across core products and partnerships.

You will drive global content, collaborate with partners and coordinate campaigns across website and social media. The role demands a strong copywriting background, a passion for pop culture and gaming, and the ability to translate complex technology into clear, engaging messages for a broad audience.