Global Content Strategist – Brand & Gaming Communications

Secretlab; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Secretlab, a global ergonomic chair and desk brand, seeks a Marketing Communications professional to craft and lead content across products and partnerships. You will shape narratives for a worldwide audience and ensure brand consistency across websites and social channels.

You will collaborate with partnerships from HBO, Warner Bros, DC, Blizzard, and top esports teams to elevate the Secretlab brand and drive engagement through diverse media formats, including live streams and video podcasts.

Qualifications

• Bachelor's degree or equivalent in English, Marketing, or Communications.
• 5+ years in marketing communications/content marketing, preferably with performance marketing experience.
• Strong copywriting skills and ability to tell a brand story across channels.

Responsibilities

• Build and drive Secretlab’s content strategy for a global audience (~3 million daily).
• Craft compelling narratives and maintain consistent brand messaging across platforms.
• Plan communication calendars highlighting campaigns, events, and brand news.
• Collaborate with teams to align content with business goals and mentor juniors.
• Coordinate with Production and CRM teams for live streams and EDM campaigns.
• Monitor KPIs and adjust strategies based on data and insights.
• Understand user segments to drive engagement and action.

Skills

Content Marketing

Copywriting

Brand Storytelling

Social Media Strategy

Performance Marketing

Team Collaboration

Education

Bachelor's degree in English/Marketing/Communications

Tools

CMS (WordPress)

Google Analytics

Job description

Secretlab, a global ergonomic chair and desk brand, seeks a Marketing Communications professional to craft and lead content across products and partnerships. You will shape narratives for a worldwide audience and ensure brand consistency across websites and social channels.

You will collaborate with partnerships from HBO, Warner Bros, DC, Blizzard, and top esports teams to elevate the Secretlab brand and drive engagement through diverse media formats, including live streams and video podcasts.