Brand & Content Lead — Assistant Manager

Public Service Division; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Public Service Division in Singapore is seeking a digital marketing professional to join SGN's Brand & Content team. You will support brand initiatives, content strategy, and campaigns across digital and offline channels to grow the global community of SGN members and engage international audiences.

You will work with marketing agencies and internal teams to craft compelling storytelling that showcases Singapore’s value propositions, culture, and opportunities for global talent.

Qualifications

• 1-3 years of experience in digital marketing, content, communications, or social media.
• Strategic thinker with hands-on experience planning and executing digital marketing campaigns.
• Strong writing skills and attention to detail.

Responsibilities

• Drive brand initiatives and marketing campaigns to grow SGN's digital following and membership.
• Collaborate with agencies to execute campaigns across online and offline channels.
• Review brand toolkit effectiveness and propose improvements to strengthen identity.
• Shape SGN content strategy and drive content development across channels and markets.
• Collaborate with product and regional teams to promote opportunities in Singapore.
• Identify content creators and key opinion leaders for partnerships.

Skills

Digital marketing

Content creation

Social media management

Copywriting

Analytics

Video editing basics

English proficiency

Tools

CapCut

Google Analytics

Job description

Public Service Division in Singapore is seeking a digital marketing professional to join SGN's Brand & Content team. You will support brand initiatives, content strategy, and campaigns across digital and offline channels to grow the global community of SGN members and engage international audiences.

You will work with marketing agencies and internal teams to craft compelling storytelling that showcases Singapore’s value propositions, culture, and opportunities for global talent.