Campaigns Lead, Global Communications (Based in Singapore)

Secretlab; Singapore; On-site; AUD 120,000 - 180,000; Full time

Job summary

Secretlab is seeking a strategic partner to the Head of Global Comms to redefine brand storytelling and high-impact campaigns. This role shapes how we communicate our products globally, going beyond routine content to establish category messaging and next-gen content strategies, including AI-enabled visibility and dynamic short-form video frameworks.

You will lead from first principles, collaborating with Product Owners and cross-functional teams to ensure consistency and creative excellence

Qualifications

• Bachelor's Degree or equivalent in Design, Advertising, Communications, Marketing or a related discipline.
• Minimum 6 years of experience in creative, brand or campaign roles, with experience leading integrated marketing campaigns from strategy through execution.
• Strong marketing and creative thinking, with the ability to translate business objectives into compelling campaign strategies, messaging and creative concepts.
• Exceptional strategic thinking with a strong eye for brand storytelling, campaign consistency, and messaging alignment across integrated marketing channels.
• Proven ability to lead creative quality by providing direction, constructive feedback, and mentorship to multidisciplinary creative teams.
• Excellent presentation and stakeholder management skills, with the ability to confidently articulate and defend creative decisions.
• Advanced proficiency in Adobe Creative Suite and a strong understanding of digital marketing channels, content formats and creative production workflows.
• Experience leading global or integrated marketing campaigns.
• Experience directing photography, video or motion productions.
• Experience mentoring creatives or establishing creative standards across a team.
• Exceptional art direction or copywriting skills with a strong eye for visual or verbal storytelling, design systems and brand consistency across channels.

Responsibilities

• Develop campaign strategies from first principles by defining objectives, audience, messaging, creative direction and success measures.
• Translate business priorities into compelling creative concepts, visual systems and storytelling that guide end-to-end campaign execution.
• Define campaign messaging and copy direction to ensure a clear and consistent narrative across all touchpoints.
• Own the creative quality and strategic alignment of assigned global campaigns from concept through launch.
• Review and refine campaign deliverables to ensure they meet creative objectives before stakeholder reviews.
• Proactively identify creative risks, recommend solutions and align stakeholders on the best path forward.
• Raise the overall quality of creative output by providing campaign strategy direction, guidance, and feedback across the team.
• Establish and evolve campaign management frameworks, messaging guidelines, and best practices to drive consistency across global campaigns.
• Partner closely with Product Owners and cross-functional teams to shape campaign direction and deliver impactful creative outcomes.
• Review campaign outcomes and incorporate learnings to continuously improve future campaigns and creative standards.

Skills

Brand storytelling

Campaign strategy

Integrated marketing

Stakeholder management

Creative direction

Adobe Creative Suite

Video production direction

Mentorship

Presentation skills

Copywriting

Education

Bachelor's Degree in Design/Advertising/Communications/Marketing

Tools

Video production workflows

Analytics tools (GA4)

Job description

Secretlab is an international ergonomic chair and desk brand powering over 3 million users worldwide, with key markets across North America, Europe, and Asia-Pacific.

Positioned at the intersection of brand strategy, product narrative, and culture, this role serves as a key strategic partner to leadership, working closely with the Head of Global Comms to chart the next phase of Secretlab's growth. This role will shape how we communicate our brand and products globally.

Rather than managing routine content streams, you will fundamentally rethink our approach to category messaging. Your mandate spans reimagining long-term brand storytelling, pioneering next-generation content strategies—including leveraging AI for brand visibility and search and establishing dynamic short-form video frameworks that capture modern audiences across digital touchpoints.

Responsibilities

• Develop campaign strategies from first principles by defining objectives, audience, messaging, creative direction and success measures
• Translate business priorities into compelling creative concepts, visual systems and storytelling that guide end-to-end campaign execution
• Define campaign messaging and copy direction to ensure a clear and consistent narrative across all touchpoints
• Own the creative quality and strategic alignment of assigned global campaigns from concept through launch
• Review and refine campaign deliverables to ensure they meet creative objectives before stakeholder reviews
• Proactively identify creative risks, recommend solutions and align stakeholders on the best path forward
• Raise the overall quality of creative output by providing campaign strategy direction, guidance, and feedback across the team
• Establish and evolve campaign management frameworks, messaging guidelines, and best practices to drive consistency across global campaigns
• Partner closely with Product Owners and cross-functional teams to shape campaign direction and deliver impactful creative outcomes
• Review campaign outcomes and incorporate learnings to continuously improve future campaigns and creative standards

Requirements

• Bachelor's Degree or equivalent in Design, Advertising, Communications, Marketing or a related discipline
• Minimum 6 years of experience in creative, brand or campaign roles, with experience leading integrated marketing campaigns from strategy through execution
• Strong marketing and creative thinking, with the ability to translate business objectives into compelling campaign strategies, messaging and creative concepts
• Exceptional strategic thinking with a strong eye for brand storytelling, campaign consistency, and messaging alignment across integrated marketing channels
• Proven ability to lead creative quality by providing direction, constructive feedback, and mentorship to multidisciplinary creative teams
• Excellent presentation and stakeholder management skills, with the ability to confidently articulate and defend creative decisions
• Advanced proficiency in Adobe Creative Suite and a strong understanding of digital marketing channels, content formats and creative production workflows
• Experience leading global or integrated marketing campaigns
• Experience directing photography, video or motion productions
• Experience mentoring creatives or establishing creative standards across a team
• Exceptional art direction or copywriting skills with a strong eye for visual or verbal storytelling, design systems and brand consistency across channels