Global Brand Architect & Growth Leader

Longbridge Singapore; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Longbridge Singapore, an AI-driven online brokerage, seeks a senior Branding Lead to own the global brand system and drive architecture, governance, and performance measures across multiple markets. You'll partner with business leaders to translate priorities into strategic brand initiatives and lead a lean, high-velocity team.

This senior role demands deep experience building scalable brand systems, localizing brand narratives for APAC markets, and managing cross-functional stakeholders to

Qualifications

• 10+ years of brand strategy/marketing experience with regional APAC scope.
• Experience building scalable brand systems and governance.
• Experience launching a brand or product in ambiguous environments.
• Fluency in English, Mandarin, and Cantonese (written and spoken).
• Background in Financial Services or Fintech is a strong plus.
• Strong stakeholder influence without formal authority.

Responsibilities

• Own master-brand architecture across brands and markets.
• Govern identity system and global brand book.
• Partner with BU leaders to translate commercial goals into brand plans.
• Direct regional flagship campaigns and our signature summits.
• Measure brand performance with trackers and KPIs.
• Develop launch strategies for new markets and segments.
• Lead and mentor Branding Manager and creative team.

Skills

Brand strategy

Brand marketing

Integrated marketing

APAC regional scope

0-to-1 execution

English, Mandarin, Cantonese

Financial services/fintech domain

Stakeholder management

AI-native mindset

Commercial acumen

Job description

Longbridge Singapore, an AI-driven online brokerage, seeks a senior Branding Lead to own the global brand system and drive architecture, governance, and performance measures across multiple markets. You'll partner with business leaders to translate priorities into strategic brand initiatives and lead a lean, high-velocity team.

This senior role demands deep experience building scalable brand systems, localizing brand narratives for APAC markets, and managing cross-functional stakeholders to