Global Brand & Growth Leader

ADDX; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

ADDX, part of the ICHX group, seeks a hands-on, strategic Group Marketing leader to build and elevate brand positioning for ICHX and its portfolio including ADDX and GoAI. Reporting to senior management, you will craft a unified branding strategy across markets and portfolios.

The role combines strategic thinking with execution, leading corporate communications, sponsorships, and portfolio marketing to fuel growth, customer acquisition and market expansion in a fast-paced fintech/AI environment.

Qualifications

• Experience building and scaling brands in high-growth technology, fintech, AI or financial services.
• Hands-on with marketing automation, performance media and analytics tools.
• Ability to operate in lean, regional/global teams with limited internal support.
• Experience with agile product development cycles.

Responsibilities

• Develop and lead the Group branding strategy for ICHX and portfolio companies (ADDX and GoAI).
• Build cohesive brand architecture across entities and markets; drive awareness, reputation and thought leadership.
• Provide strategic marketing leadership to portfolio companies to support growth and market expansion.
• Own go-to-market strategy, product-market fit, pricing, events and performance marketing for GoAI; oversee digital content and AI-discovery channels.
• Partner with external agencies to deliver campaigns quickly with lean internal resources.

Skills

Brand strategy

Growth marketing

Analytics

Agile

Tools

Marketing automation

SEM/SEO

Analytics tools

Job description

ADDX, part of the ICHX group, seeks a hands-on, strategic Group Marketing leader to build and elevate brand positioning for ICHX and its portfolio including ADDX and GoAI. Reporting to senior management, you will craft a unified branding strategy across markets and portfolios.

The role combines strategic thinking with execution, leading corporate communications, sponsorships, and portfolio marketing to fuel growth, customer acquisition and market expansion in a fast-paced fintech/AI environment.