AI-Driven Fintech Brand Leader

Longbridge Singapore; Singapore; In loco; SGD 110.000 - 170.000; Tempo pieno

Descrizione del lavoro

Longbridge Singapore is seeking a Brand Manager to lead brand governance across markets, ensuring consistency from paid ads to flagship events. You will own the brand book, run review processes with Growth, Product Marketing and Corporate Affairs, and steer integrated campaigns across channels.

The role requires strategic thinking and hands-on execution in English and Chinese, with regional scope including Singapore and Hong Kong as markets open.

Competenze

• At least 5 years in brand management or marketing roles.
• Experience in fintech, brokerage, or financial services.
• Strong English and Chinese communication and copywriting.
• Experience managing agencies and vendors for media campaigns.
• Ability to work across markets and regions with quick decision-making.

Mansioni

• Maintain and evolve brand identity across brands and guidelines.
• Run brand governance and review desk for growth teams.
• Plan and execute brand campaigns across owned, earned and paid media.
• Lead out-of-home and traditional media end-to-end.
• Translate AI capabilities and product launches into brand stories for audiences.
• Review co-branded assets with partners, sponsors and distributors.
• Provide brand production support for flagship events and launches.
• Manage agencies, production vendors and brand researchers.
• Own brand health reporting and insights.

Conoscenze

Brand management

Integrated marketing

Product marketing

Campaign management

Agency management

English Chinese bilingual

Strumenti

Brand analytics tools

Media monitoring tools

Descrizione del lavoro

Longbridge Singapore is seeking a Brand Manager to lead brand governance across markets, ensuring consistency from paid ads to flagship events. You will own the brand book, run review processes with Growth, Product Marketing and Corporate Affairs, and steer integrated campaigns across channels.

The role requires strategic thinking and hands-on execution in English and Chinese, with regional scope including Singapore and Hong Kong as markets open.