Global Ads Measurement Strategist, APAC Export

Netflix; Singapore; Sur place; SGD 180 000 - 240 000; Plein temps

Résumé du poste

Netflix is seeking a Measurement Partner for its Export team based in Singapore to design and run measurement studies on campaign effectiveness, concentrating on reach, frequency, brand health, and conversion across Netflix Ads globally.

You will collaborate with Sales, Marketing, Product, Data Science, and vendor partners to deliver timely insights and actionable recommendations that optimise advertiser campaigns, particularly across APAC markets.

Qualifications

• 8-10 years of experience in media research and measurement across streaming, TV or digital environments.
• Strong knowledge of the advertising landscape and measurement techniques.
• Experience in campaign effectiveness metrics and storytelling to clients.

Responsabilités

• Design and conduct measurement studies and generate insights on campaign effectiveness for Netflix Ads globally, focusing on reach, frequency, brand health, and conversion.
• Integrate outputs to craft a narrative and present insights to clients and agencies, guiding media mix optimisations.
• Partner with advertisers to build learning agendas and playbooks; collaborate with Export Advertising Sales and Account Management to handle requests.

Connaissances

Media research

Measurement methodologies

Data analysis

Project management

English & Mandarin

Outils

SQL

Python

BigQuery

Nielsen

Macromill

Kantar

Description du poste

Netflix is seeking a Measurement Partner for its Export team based in Singapore to design and run measurement studies on campaign effectiveness, concentrating on reach, frequency, brand health, and conversion across Netflix Ads globally.

You will collaborate with Sales, Marketing, Product, Data Science, and vendor partners to deliver timely insights and actionable recommendations that optimise advertiser campaigns, particularly across APAC markets.