General Manager

MENGSI TRADING PTE. LTD.; Singapore; On-site; SGD 400,000 - 900,000; Full time

Benefits offered by this job

Senior leadership role

Competitive compensation

Strategic influence

Job summary

Mengsi Trading Pte Ltd in Singapore seeks a General Manager - Digital Marketing & Integrated Media to build and scale the group’s digital marketing and media commercialization operations.

This senior leader will drive frontline sales strategy through regional general management experience, overseeing programmatic platforms, alliance networks, and influencer/MCN monetization, with AI-enabled marketing capabilities.

Qualifications

• Bachelor's degree in Engineering, Business, Marketing, or related field.
• Minimum 20 years of progressive experience in digital marketing, media, or advertising.
• Proven track record of building and scaling programmatic advertising technology platforms and/or alliance advertising networks.
• Executive MBA or equivalent advanced business qualification (preferred).

Responsibilities

• Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve revenue targets.
• Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate revenue.
• Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships.
• Launch and manage an influencer commercialization (MCN) system targeting gaming, internet services, and consumer verticals.
• Champion AI applications within programmatic and influencer marketing to improve targeting, efficiency, and ROI.
• Own full P&L responsibility for the marketing and media business unit.
• Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations.
• Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance reputation.
• Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities.

Skills

Programmatic advertising

AI-enabled marketing

Sales leadership

Strategic partnerships

Education

Bachelor's degree in Engineering, Business, Marketing

Executive MBA or equivalent

Tools

Programmatic platforms

AI analytics

Job description

Company Overview

Mengsi Trading Pte Ltd is expanding into digital marketing, programmatic advertising technology, and integrated media services across Asia-Pacific. The company is scaling its media and marketing business unit with a focus on innovation and commercial growth.

Job Summary

The General Manager - Digital Marketing & Integrated Media Business will establish and scale Mengsi Trading's digital marketing and media commercialization operations. This senior leader must have a full career track record from frontline sales to regional general management in digital media, with hands-on experience in programmatic advertising platforms, alliance advertising networks, and influencer/MCN commercialization, enhanced by AI-driven marketing capabilities.

Responsibilities

• Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve annual revenue targets
• Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate sustainable revenue
• Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships to grow performance-based marketing revenue
• Launch and manage an influencer commercialization (MCN) system targeting verticals such as gaming, internet services, and consumer businesses
• Champion AI application within programmatic and influencer marketing by building integrated marketing data-analytics models to improve targeting, efficiency, and ROI
• Own full P&L responsibility for the marketing and media business unit, driving it to become a core revenue pillar of the company
• Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations
• Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance the company's reputation for marketing excellence and innovation
• Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities

Required competencies and certifications

• Bachelor's degree in Engineering, Business, Marketing, or related field
• Minimum 20 years of progressive experience in digital marketing, media, or advertising, demonstrating career progression from frontline sales to senior regional general management
• Proven track record of building commercial sales systems achieving annual revenue exceeding RMB 1 billion (or equivalent)
• Direct experience building and scaling programmatic advertising technology platforms and/or alliance advertising networks
• Experience establishing influencer marketing or MCN commercialization systems, preferably in gaming or internet services sectors
• Strong understanding of AI-enabled marketing technologies and integrated marketing data-analytics models
• Demonstrated ability to lead and develop large teams (80-100+ employees) across sales, technology, and operations

Preferred competencies and qualifications

• Executive MBA or equivalent advanced business qualification
• Industry recognition such as Effie Awards, IAI International Advertising Awards, or equivalent

Other Information

Benefits

• Senior leadership role with significant autonomy and Board-level visibility
• Competitive compensation package with performance-based incentives
• Opportunity to shape strategic direction of Mengsi Trading's marketing and media investments across Asia-Pacific