Senior GM, APAC Digital Marketing & Integrated Media

MENGSI TRADING PTE. LTD.; Singapore; On-site; SGD 400,000 - 900,000; Full time

Benefits offered by this job

Senior leadership role

Competitive compensation

Strategic influence

Job summary

Mengsi Trading Pte Ltd in Singapore seeks a General Manager - Digital Marketing & Integrated Media to build and scale the group’s digital marketing and media commercialization operations.

This senior leader will drive frontline sales strategy through regional general management experience, overseeing programmatic platforms, alliance networks, and influencer/MCN monetization, with AI-enabled marketing capabilities.

Qualifications

• Bachelor's degree in Engineering, Business, Marketing, or related field.
• Minimum 20 years of progressive experience in digital marketing, media, or advertising.
• Proven track record of building and scaling programmatic advertising technology platforms and/or alliance advertising networks.
• Executive MBA or equivalent advanced business qualification (preferred).

Responsibilities

• Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve revenue targets.
• Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate revenue.
• Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships.
• Launch and manage an influencer commercialization (MCN) system targeting gaming, internet services, and consumer verticals.
• Champion AI applications within programmatic and influencer marketing to improve targeting, efficiency, and ROI.
• Own full P&L responsibility for the marketing and media business unit.
• Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations.
• Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance reputation.
• Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities.

Skills

Programmatic advertising

AI-enabled marketing

Sales leadership

Strategic partnerships

Education

Bachelor's degree in Engineering, Business, Marketing

Executive MBA or equivalent

Tools

Programmatic platforms

AI analytics

Job description

Mengsi Trading Pte Ltd in Singapore seeks a General Manager - Digital Marketing & Integrated Media to build and scale the group’s digital marketing and media commercialization operations.

This senior leader will drive frontline sales strategy through regional general management experience, overseeing programmatic platforms, alliance networks, and influencer/MCN monetization, with AI-enabled marketing capabilities.