Freelance Copywriter (Thai)

WPP Company; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

WPP Production in Singapore seeks an experienced Thai Copywriter to shape creative direction and transcreation of Thai campaigns. You will craft clear, compelling copy for web, in-store, eDMs, and other channels across Thailand, while maintaining brand voice and ensuring linguistic accuracy.

The ideal candidate combines strong Thai/English writing, a strategic mindset, and the flexibility to work with global teams in a fast-paced environment.

Qualifications

• Accomplished advertising creative director/senior copywriter (for Thai across Thailand).
• Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice.
• Worked on international and local brands.
• Confident presenting ideas clearly, with the right amount of detail.
• Excellent writing—thoughtful, clear, and occasionally provocative.
• A conceptual creative who can generate big ideas and attention to punctuation.
• Exceptional Thai and English verbal and written communication skills.
• Understanding language subtleties when adapting creative.
• Team player, easy to work with editors and production teams.
• Good sense of humour; able to work under time pressure.
• Flexible and adaptable in changing environments.
• Must travel to Singapore for several weeks at times.

Responsibilities

• Transcreate/Write, review, and elevate campaign copy for Thailand across all media.
• Maintain brand tone of voice across media formats.
• Ensure messages align with the English master copy and strategic/product messages.
• Guide and maintain quality of translated long copy.
• Review, rewrite and approve translated marketing copy from partners.
• Collaborate with editors and translators to ensure quality and accuracy.
• Validate TV, print and digital advertising with the agency and client.

Skills

Thai copywriting

Bilingual Thai/English

Creative thinking

Brand voice

Communication

Attention to detail

Verbal/written English

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP’s content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today’s always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit[WPP.com](https://urldefense.com/v3/ http://wpp.com/ ;!!JboVxjCXSME!N9KGoZIn5nCC-uOWhEdE-ChrrJuf6TgkLzNNkLaW9BExJsVqZZ_hMSmGbARJ0tdBOnKYM7kEbv5L3ncUpg7-6uEPNdY$).

Overview

As an integral part of the team, the Copywriter (Thai) will help shape the creative direction and transcreation of content in Thai and be responsible for creating clear, concise and compelling copy for the client’s web, in-store, eDMs and other marketing communication platforms in Thailand.

The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders, and an ability to focus and prioritise in a fast-paced, ever-changing environment.

You will be required to build strong working relationships with the in-market and global teams to ensure delivery of linguistically and tonally perfect campaigns that will ensure the client’s products stand out in your market.

Responsibilities

• Transcreate/Write, review, and elevate campaign copy that result in effective and compelling communication for the client’s brand and products across Thailand
• Maintain consistency in the brand’s tone of voice regardless of media format
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
• Guide and maintain the quality of the translated long copy
• Review, rewrite and approve all translated marketing copy from our translation partners
• Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
• Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client

Qualifications

• Accomplished advertising creative director/senior copywriter (for Thai across Thailand)
• Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice
• Worked on international and local brands
• Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
• Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
• A conceptual creative who can come up with big ideas (when needed) but also capable of paying attention to the smallest details. Like punctuation.
• Exceptional verbal and written communication skills in Thai and English
• Understanding of language subtleties (especially when it comes to adapting creative)
• Team player – easy to get along with and able to work closely with Editors and wider production teams
• Possess a good sense of humour (trust us, there’ll be days when you’ll need it)
• Must be able to perform effectively and efficiently under time pressure.
• Must be flexible and able to adapt within an environment of constant change
• Must be able to travel to Singapore at times as required, for several weeks at a time

Why work here:

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data

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