Freelance Copywriter (Simplified Chinese)

WPP PRODUCTION PTE. LIMITED; Singapore; On-site; SGD 65,000 - 111,000; Part time

Job summary

WPP PRODUCTION PTE. LIMITED in Singapore is seeking a Freelance Copywriter (Simplified Chinese) to shape the creative direction and transcreate content for campaigns in Singapore and Malaysia.

You will craft clear, concise, and compelling copy for web, in-store, eDMs, and other marketing channels, collaborating with in-market and global teams. The role requires a detail-oriented writer with strong Mandarin and English skills, able to thrive in a fast-paced environment and travel to Singapore as

Qualifications

• 5 years experience as an advertising copywriter for Simplified Chinese language.
• Creative thinker with copywriting and copyediting skills and thorough understanding of tone/brand voice.
• Worked on tech brands (international and regional).
• Confident presenting creative ideas clearly with right level of detail.
• Cares about the craft and writes thoughtfully, clearly, inspiring and provocative at times.
• Exceptional verbal and written communication in Mandarin and English.
• Understanding of language subtleties, especially for adapting creative.
• Team player who works closely with editors and production teams.
• Must be able to travel to Singapore occasionally and adapt under time pressure.
• Must be flexible and adapt in a changing environment.

Responsibilities

• Transcreate/Write, copyedit, review, and elevate campaign copy for SEA across channels.
• Maintain brand tone of voice across media formats.
• Ensure messages align with English master copy and strategic/product messages.
• Guide and maintain quality of translated long copy.
• Review and approve translated marketing copy from translation partners.
• Work with a team of copywriters, editors and translators to ensure quality.
• Validate TV, print and digital advertising and advise on client decisions.

Skills

Copywriting

Copyediting

Bilingual Mandarin/English

Creative thinking

Team player

Attention to detail

Job description

Overview

As an integral part of the team, the Freelance Copywriter (Simplified Chinese) will help shape the creative direction and transcreation of content in Simplified Chinese and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Singapore and Malaysia.

The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders and an ability to focus and prioritise in a fast-paced, ever-changing environment.

You will be required to build strong working relationships with both in-market and global teams to ensure the delivery of linguistically and tonally accurate campaigns that help the client’s products stand out in your market.

This role involves 3-4 engagements per year, and you should be comfortable committing to high-intensity campaign periods, which may require on-site support.

Responsibilities

• Transcreate/Write, copyedit, review, and elevate campaign copy that result in effective and compelling communication for the client’s brand and products across SEA
• Maintain consistency in the brand's tone of voice regardless of media format
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
• Guide and maintain the quality of the translated long copy
• Review, rewrite and approve all translated marketing copy from our translation partners
• Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
• Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client

Qualifications

• 5 years experience as an advertising copywriter for Simplified Chinese language
• Creative thinker with solid copywriting and copyediting skills and thorough understanding of tone/brand voice
• Worked on tech brands (international and regional)
• Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
• Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
• Exceptional verbal and written communication skills in Mandarin and English
• Understanding of language subtleties (especially when it comes to adapting creative)
• Team player – easy to get along with and able to work closely with Editors and wider production teams
• Possess a good sense of humour (trust us, there'll be days when you’ll need it)Must be able to perform effectively and efficiently under time pressure.
• Must be flexible and able to adapt within an environment of constant change
• Must be able to travel to Singapore at times as required, occasionally a few times a year

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