Fintech Growth Marketing Leader — Singapore

Longbridge; Singapore; On-site; SGD 180,000 - 320,000; Full time

Job summary

Longbridge in Singapore is seeking a Head of Marketing to lead the region's strategy, budget and commercial performance, with a focus on customer acquisition, activation and retention.

You will develop an integrated marketing approach across online and offline channels, partnerships, and translate market insights into effective growth strategies. You will lead a high-performing team and collaborate with regional stakeholders to strengthen market positioning and deliver measurable business impact.

Qualifications

• 8+ years of experience in marketing, growth, business development or related commercial functions, including team and budget leadership.
• Proven track record of driving customer growth and measurable commercial outcomes in Singapore.
• Experience in fintech, digital investment/wealth platforms, financial services is preferred.
• Strong understanding of multi-channel marketing, partnerships, customer acquisition and lifecycle management.
• Strong commercial acumen and analytical skills, with the ability to translate customer insights and data into business results.
• Demonstrated leadership, stakeholder management and cross-functional collaboration capabilities.
• Excellent English communication skills; Mandarin proficiency is an advantage to interact with stakeholders in Greater China.

Responsibilities

• Own Singapore’s marketing strategy, budget and performance targets, driving sustainable growth across customer acquisition, activation and retention.
• Improve conversion across the customer journey, strengthen customer engagement and maximise long-term customer value.
• Drive overall business performance by aligning marketing initiatives with commercial priorities and optimising marketing investment and ROI.
• Lead integrated marketing initiatives across online and offline channels and partnerships.
• Identify growth opportunities through market research, customer insights and competitive analysis.
• Develop locally relevant marketing strategies and customer engagement initiatives to strengthen brand awareness and market positioning.

Skills

Marketing leadership

Growth mindset

Analytics & measurement

Cross-functional collaboration

English communication

Job description

Longbridge in Singapore is seeking a Head of Marketing to lead the region's strategy, budget and commercial performance, with a focus on customer acquisition, activation and retention.

You will develop an integrated marketing approach across online and offline channels, partnerships, and translate market insights into effective growth strategies. You will lead a high-performing team and collaborate with regional stakeholders to strengthen market positioning and deliver measurable business impact.