Finance Business Partner (User Growth)

Longbridge Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Longbridge Singapore is seeking a senior Finance Business Partner/FP&A professional to lead monthly and annual budgeting for Singapore and U.S. markets, monitor variances, and provide ROI-focused financial insight.

You will review contracts and campaigns to mitigate risk and standardize processes for cross‑department collaboration. The role requires 3–5 years in finance partnering, strong Excel and SQL skills, and fluency in English and Mandarin to author bilingual business documents and

Qualifications

• Bachelor’s degree in finance, accounting, data analytics, or equivalent.
• 3–5 years of experience in Finance Business Partnering or FP&A with full-cycle budgeting and variance analysis.
• Experience in internet, brokerage, or fintech sectors is a plus.
• Proficiency in Excel for budgeting and data analysis; SQL capability preferred.

Responsibilities

• Lead monthly and annual budgets for Singapore and U.S. markets and monitor variance reports.
• Review contracts, payments, and marketing proposals to manage financial risk and ensure compliance.
• Provide end-to-end project finance oversight for campaigns and growth initiatives, including ROI forecasting and post‑completion review.
• Deliver management reports using core metrics (LTV, CAC, ROI) and develop North Star metrics framework for marketing activities.

Skills

Budget modeling

Data analysis

Financial forecasting

Stakeholder comms

Bilingual English-Mandarin

Education

Bachelor’s degree in finance or related

CPA/ACCA/CMA preferred

Tools

Excel

SQL

Job description

• Budget Management & Business Modeling Lead the formulation and oversight of monthly and annual budgets for Singapore and U.S. markets. Continuously monitor budget execution and deliver Budget vs. Actual variance reports, including market cadence, campaign execution, and channel efficiency.
• Business Approval & Financial Risk Management Review contracts, payments, and marketing project proposals to ensure regulatory compliance and financial soundness. Identify financial risk exposures within marketing expenditures, intervening early in the business cycle to mitigate potential losses. Standardize expense-approval workflows, strengthen internal controls, and streamline business-finance processes to improve cross-departmental collaboration.
• End-to-End Project Finance Oversight provides comprehensive financial support across marketing campaigns and user-growth initiatives, including pre-launch appraisal (ROI forecasting), ongoing monitoring (budget consumption and financial metrics), and post-completion review (ROI realization and performance attribution). Proactively align with business teams on key financial metrics, providing timely feedback to avoid unnecessary waste or inefficiency. Build and maintain financial models for campaigns, continuously accumulating and refining benchmark data and financial models to fit new marketing scenarios over time.
• Business Decision Support & Management Analysis Engage substantively in business reviews, project initiations, contributing a financial perspective throughout the strategy-formulation process rather than retrospective analysis. Produce regular management reports on local-market user growth, leveraging core metrics such as LTV, CAC, and ROI to assess business health. Develop financial "North Star" metrics framework spanning the full range of marketing activities, including Feed ads, KOL partnerships, Brand & marketing campaigns.

Qualifications

• Essential Requirements Bachelor's degree or above in a finance-related discipline (Finance, Accounting, Data Analytics, or equivalent); professional certification (CPA / ACCA / CMA) preferred. 3–5 years of experience in Finance Business Partnering or FP&A, with a demonstrated track record in full-cycle budget preparation, variance analysis, and business-model development. Experience within the internet, brokerage, or fintech sectors is a plus.
• Professional Competencies Proficiency in Excel for budget modeling and data analysis; SQL capability preferred. Sound familiarity with core user-growth finance metrics such as LTV, CAC, and ROI, with prior experience in the financial analysis of internet marketing campaigns is a plus.
• Language & Communication Fluency in both English and Mandarin is required, including the ability to independently author bilingual business documents and collaborate effectively across cultures. Strong analytical and logical reasoning, with the capacity to convey financial insights persuasively to business stakeholders and drive cross-functional decisions.
• Personal Attributes
• Self-Motivated: Takes initiative to identify, define, and resolve issues independently, rather than awaiting direction.
• Business-Oriented: Operates as a strategic partner committed to advancing business objectives.