Field and Partner Marketing Manager - ASEAN

SolarWinds; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SolarWinds is seeking a Field Marketing Manager to drive ASEAN growth through regional demand generation, events, and partner-led programs. You will partner with APJ marketing, sales, and channel teams to tailor campaigns and ensure pipeline objectives are met.

The role requires 7+ years in direct and indirect field marketing in ASEAN, strong digital and event marketing experience, and proven ability to manage budgets and programs across multiple countries. Travel to industry events is expected.

Qualifications

• 7+ years of field marketing experience in ASEAN with B2B tech.
• Proven track record of direct and indirect channel campaigns.
• Strong collaboration with sales, marketing, and partner teams.
• Ability to manage budgets and measure ROI.
• Willingness to travel for regional events.

Responsibilities

• Build and execute ASEAN marketing and demand generation plans.
• Collaborate with APJ teams to scale campaigns.
• Own ASEAN pipeline targets and campaign ownership.
• Analyze campaign performance and report to stakeholders.
• Represent ASEAN regional nuances and feedback into campaigns.

Skills

Campaign management

Digital marketing

Partner marketing

CRM software

Tools

Marketo

Salesforce

Asana

Jira

Job description

Field and Partner Marketing Manager - ASEAN

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Your Role:
SolarWinds is looking for a Field Marketing Manager to support the growth of the ASEAN region. You will play a pivotal role working side by side with the field teams in building, tailoring, and executing regional marketing strategies to support business growth objectives. You will collaborate closely with the APJ marketing, sales, and global marketing teams to support the marketing strategy to demand generation plan, which includes both campaign and partner-led initiatives. This position will report to the Director of APJ Marketing and support local sales and channel stakeholders

Your Impact:

• Build, and execute ASEAN Marketing and demand generation plans that support the growth objectives in collaboration with the local sales leadership
• Work with the APJ regional teams to implement, leverage and expand marketing campaigns and programs that supports local pipeline generation
• Own the marketing generated pipeline target for ASEAN, including direct field marketing ownership and matrixed ownership of campaigns, channels and digital marketing programs run from APJ and Global levels
• Track and analyze campaigns and programs performance with regular, qualitative and quantitative-driven communication and report with sales and marketing key stakeholders
• Represent the ASEAN region in terms of regional nuances, marketing/customer insights, and differentiators, facilitating feedback loops to develop and evolve campaigns and programs accordingly

Who we are looking for:

• Proven ability to build and implement direct and indirect (Channel) integrated marketing plans that support strategic goals and generate pipeline for the region
• Strong understanding of marketing trends and ability to creatively implement them at local level
• Plan, manage and execute various events, including conferences, trade shows, workshops, webinars, etc.
• Lead and manage all aspects of event (pre, during and post) logistics/activation and oversea on-site event operations. Drive and deliver targets set for the events
• Collaborate with the marketing teams to create and implement promotion/audience acquisition strategies, including digital marketing, social media, and traditional advertising
• Manage marketing budgets, ensuring effective allocation of resources and maximizing return on investment (ROI)
• Track, measure, and report on the effectiveness of marketing initiatives and events. Use data and analytics to drive continuous improvement and achieve key performance indicators (KPIs)
• Motivated self-starter with a proven ability to prioritize and manage multiple projects with acute attention to detail and follow up
• Strong relationship skills with the ability to manage stakeholders at all level of the organization
• Growth mindset with "can do" attitude and be able to work independently with hands-on approach
• Great team player, positive and proactive

Your Experience:

• 7+ years of proven experience in direct and indirect (Channel) field marketing experience in ASEAN with a minimum 3 years’ experience in B2B Tech/Software companies
• Experienced in campaign execution, partner joint marketing and digital marketing
• Experienced using CRM and project management tools such as Marketo, Salesforce, Asana and Jira
• Strong project management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Great team player, positive and proactive. Creative mindset with strong problem‑solving abilities and a passion for staying updated with industry trends and best practices
• Experienced at supporting and partnering with sales to meet or exceed pipeline and revenue targets
• Demonstrated ability to adapt quickly while ensuring alignment with the company’s messaging and strategy as plans evolve
• Clear decision‑making skills: – someone who naturally steps up and takes ownership of all aspects of their work
• Proficient verbal and written communication in English. 2nd language ability in Chinese, Korean, Vietnamese or Japanese a plus
• Willingness to travel to industry & regional events

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.