F&B Marketing Manager

COMFORT ITALIAN PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Comfort Italian seeks a strategic, revenue-driven Marketing Manager to own portfolio growth across Salt & Soul and Tavola Aperta, lead high-impact brand partnerships, and oversee comprehensive campaign execution in Singapore.

You will manage marketing budgets, craft data-driven growth plans, and collaborate with culinary, operations, and finance teams to ensure brand relevance, strong guest engagement, and profitable results.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5 years of progressive marketing experience in Singapore’s F&B, hospitality, or lifestyle sectors.
• Proven track record owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships.
• Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore.
• Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset.

Responsibilities

• Own the marketing budget, develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue.
• Lead high-level partnership strategy—identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition.
• Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept.
• Direct performance marketing, social media, CRM, and public relations strategies. Build relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility.
• Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates.
• Partner with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution.

Skills

Marketing strategy

P&L ownership

Partnerships & business develop

Brand strategy

Analytics & CRM

Media relations

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Comfort Italian operates high-quality dining concepts in Singapore, includingSalt & SoulandTavola Aperta. We are seeking a strategic, revenue-drivenMarketing Managerto own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across our concepts.

Key Responsibilities

• Commercial Growth & P&L Accountability:Own the marketing budget, develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue.

• Strategic Partnerships & Business Development:Lead high-level partnership strategy—identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition.

• Brand Strategy & Portfolio Leadership:Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept.

• 360° Omnichannel Marketing & PR:Direct performance marketing, social media, CRM, and public relations strategies. Build top-tier relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility.

• Customer Retention & Analytics:Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates.

• Cross-Functional Leadership:Partner closely with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5 years of progressive marketing experience, with a proven track record in Singapore’s F&B, hospitality, or lifestyle sectors.

• Demonstrated success owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships.

• Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore.

• Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset.