F&B Senior Marketing Associate

SKI F&B PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SKI F&B PTE LTD in Singapore is seeking a Senior Marketing Associate to drive commercial growth and lead multi-channel campaigns across Salt & Soul and Tavola Aperta. You will partner with operations, culinary, and branding teams to align campaigns with guest needs and capacity.

The role emphasizes strategic partnerships, digital marketing, and performance analytics to boost guest acquisition, retention, and revenue. 3–4 years’ experience in F&B/hospitality preferred.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, or related field.
• 3–4 years of marketing experience in F&B, hospitality, or lifestyle sectors.
• Proven track record driving growth, revenue lift, and customer acquisition.
• Strong negotiation and cross-functional communication skills.

Responsibilities

• Develop and execute growth-focused marketing campaigns to boost cover counts and spend.
• Identify, negotiate, and manage co-branding partnerships and events.
• Lead social media, email marketing, and web updates with data-driven optimization.
• Build relationships with media, influencers, and industry partners.
• Refine loyalty initiatives to increase repeat visits and lifetime value.
• Coordinate with culinary and front-of-house teams for on-brand promotions.

Skills

Marketing strategy

Partnership development

Digital marketing

Data analysis

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

At SKI F&B PTE LTD, we curate exceptional dining experiences through our concepts, Salt & Soul and Tavola Aperta. We are seeking an ambitious Senior Marketing Associate to spearhead commercial growth, high-impact brand partnerships, and multi-channel campaigns across our Singapore portfolio.

Key Responsibilities

• Commercial Growth & Strategy: Develop and execute growth-focused marketing campaigns to boost cover counts, average spend per head, and overall top-line revenue. Analyze performance metrics to optimize budget allocation and marketing ROI.
• Strategic Partnerships & BD: Proactively identify, negotiate, and execute co-branding campaigns, corporate partnerships, and event collaborations to drive guest acquisition and elevate brand equity.
• Digital & Performance Marketing: Lead social media strategy, email marketing, and web updates. Leverage data analytics to optimize customer acquisition funnels, digital ad performance, and community engagement.
• PR & Media Relations: Build and manage relationships with key media outlets, influencers, and industry stakeholders. Craft press releases, pitch stories, and coordinate activations for new menu rollouts and brand milestones.
• Guest Loyalty & Retention: Partner with Operations to refine VIP initiatives, guest retention strategies, and loyalty programs. Utilize customer feedback and dining data to increase repeat visits and lifetime value.
• Cross-Functional Alignment: Work closely with culinary and front-of-house teams to align promotional strategies with operational capacity and ensure seamless campaign delivery.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–4 years of marketing experience, with a proven track record in F&B, hospitality, or lifestyle sectors.
• Demonstrated experience driving measurable commercial growth, revenue lift, and customer acquisition.
• Strong background in sourcing, negotiating, and executing strategic brand partnerships.
• Data-driven mindset with deep knowledge of Singapore's F&B landscape, trends, and consumer behaviors.
• Strong project management, negotiation, and cross-functional communication skills.