Brand Manager (Hospitality)

ebb & flow pte. ltd.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Work from home Mondays

Medical coverage

Dental coverage

Birthday leave

Annual leave

Career development

Diverse portfolio

Job summary

ebb & flow pte. ltd. in Singapore is seeking a Brand Manager to elevate our restaurant and lifestyle brands across marketing channels. You will develop consumer-first campaigns, lead content creation, and collaborate with creative partners to ensure consistent brand storytelling.

You will own social, CRM initiatives, and PR activities, translating insights into actionable growth strategies while guiding budgets and cross-functional teams in a fast-paced hospitality setting.

Qualifications

• Minimum 5-8 years of marketing experience in F&B, retail, or lifestyle.
• Bachelor's degree in Marketing, Communications, or related field.
• Strong experience in developing and executing 360° marketing campaigns.
• Strategic and creative thinker with ownership and attention to detail.
• Proficient with Instagram, TikTok, Meta Business Suite and Google Analytics.
• Experience with CapCut, Photoshop, Illustrator, or Premiere Pro.
• Strong written and verbal communication in English.
• Curious and plugged into latest market and digital trends, including AI tools.
• Agency experience preferred.
• Experience in performance marketing is a plus.

Responsibilities

• Lead strategy and end-to-end execution of consumer-first campaigns.
• Act as brand guardian across digital, social, PR and retail touchpoints.
• Collaborate with in-house and external agencies to deliver assets.
• Manage budgets, timelines, and stakeholders across projects.
• Own social media presence, calendars, and day-to-day execution.
• Capture iPhone content, brief videographers, and direct video work.
• Oversee community management and platform growth.
• Track performance and optimise campaigns and content.
• Stay updated on trends to boost brand relevance.
• Develop earned media and PR strategies, events and outreach.
• Identify and manage KOL relationships and media opportunities.
• Build relationships with media and collaborators to amplify reach.

Skills

Brand management

Marketing strategy

360° campaigns

Social media management

Content creation

Analytics & insights

KOL & media relations

Budget management

Team collaboration

English communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Job description

Introduction

We are a dynamic and rapidly growing F&B hospitality group in Singapore, known for creating innovative concepts and memorable dining experiences. From award-winning restaurants like one Michelin-starred Willow to exciting concepts such as Casa Vostra, Carlitos, and temper. Wine Room & Lounge, we continue to push boundaries and grow our portfolio. We are looking for a passionate and strategic Brand Manager to take our brands to the next level.

Key Responsibilities

• Lead the strategy and end-to-end execution of consumer-first, integrated marketing campaigns, balancing brand and commercial objectives.

• Act as a brand guardian, ensuring consistency across digital, social, PR, and retail touchpoints for assigned brands.

• Work closely with in-house creative teams, external agencies, and partners to deliver best-in-class marketing assets and content.

• Manage budgets, timelines, and stakeholders across multiple projects.

• Own the social media presence of assigned brands, including strategy, content calendars, and day-to-day execution.

• Capture engaging, on-brand iPhone content, including Reels, Stories, and behind-the-scenes moments. Where required, brief and provide art direction to videographers and external video partners.

• Oversee community management and platform growth across Instagram, TikTok, and other relevant platforms.

• Track and report on social media performance, engagement, and conversion metrics to optimise campaigns and content.

• Stay up to date with industry, media, social, and consumer trends, identifying opportunities to strengthen brand relevance and engagement.

• Manage CRM initiatives, including customer segmentation, retention, and loyalty strategies.

• Develop and execute earned media and PR strategies, including press outreach and events.

• Identify and manage KOL relationships and media opportunities, working with external agencies where relevant.

• Build strong relationships with media, industry partners, and collaborators to amplify brand awareness and reach.

Requirements

• Minimum 5-8 years of marketing experience, preferably within the F&B, retail, or lifestyle industry.

• Bachelor's degree in Marketing, Communications, or a related field.

• Strong experience in developing and executing 360° marketing campaigns.

• Strategic and creative thinker who can balance big-picture vision with attention to detail and a high degree of ownership.

• Strong project management skills, with the ability to multitask and manage multiple projects in a fast-paced environment.

• Comfortable working with data and digital platforms such as Instagram, TikTok, Meta Business Suite, and Google Analytics, with the ability to translate insights into actionable strategies.

• Experience with video and photo editing tools such as CapCut, Adobe Photoshop, Illustrator, or Premiere Pro.

• Strong written and verbal communication skills in English.

• Curious and highly plugged into the latest market, consumer, social, and digital trends, including the use of AI tools and platforms.

• Proactive, resourceful, and comfortable working independently in situations involving ambiguity and change.

• Agency experience is preferred.

• Experience in performance marketing or a basic understanding of performance marketing is a plus.

What We Offer

• Work from home Mondays!.

• Medical & Dental Coverage

• Birthday leave & Competitive Annual leave package

• Opportunities to work across a diverse portfolio of innovative dining concepts.

• Career development opportunities within a fast-growing hospitality group in Singapore.