F&B Marketing Manager

SKI F&B Pte. Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SKI F&B Pte. Ltd. operates Salt & Soul and Tavola Aperta in Singapore. We seek a strategic, revenue-driven Marketing Manager to own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across our concepts.

You will manage budgets, drive customer acquisition, and build strong media relationships, CRM-driven loyalty, and cross-functional alignment with operations and finance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of progressive marketing experience in F&B, hospitality or lifestyle sectors.
• Proven track record owning budgets and delivering revenue growth.
• Strong media network and partnerships in Singapore.

Responsibilities

• Own the marketing budget and drive data-driven growth to increase cover counts and revenue.
• Lead high-level partnership strategy and execute co-branding initiatives.
• Define brand positioning and campaigns for Salt & Soul and Tavola Aperta.
• Direct performance marketing, social media, CRM, and PR strategies.

Skills

Strategic thinking

Budget management

Partnership negotiation

Campaign management

CRM analytics

Education

Bachelor's degree in Marketing, Business, Communications

Tools

CRM (Salesforce/HubSpot)

Google Analytics

Social media tools

Job description

About the role

SKI F&B PTE LTD operates high-quality dining concepts in Singapore, including Salt & Soul and Tavola Aperta. We are seeking a strategic, revenue-driven Marketing Manager to own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across our concepts.

Key responsibilities

• Own the marketing budget and develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue
• Lead high-level partnership strategy—identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition
• Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept
• Direct performance marketing, social media, CRM, and public relations strategies
• Build top-tier relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility
• Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates
• Partner closely with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution

About you

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of progressive marketing experience, with a proven track record in Singapore's F&B, hospitality, or lifestyle sectors
• Demonstrated success owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships
• Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore
• Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset

About us

SKI F&B PTE LTD operates high-quality dining concepts in Singapore, including Salt & Soul and Tavola Aperta.