Event Sales Manager

Aspire; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Aspire is seeking an experienced Sales Manager to drive revenue growth for exhibitions and events. This relationship-led role focuses on expanding existing accounts (about 70%) and developing new business (about 30%).

You will manage the full sales journey from enquiry and proposals through contract negotiations, event delivery and post-event follow-up. You will collaborate with Marketing, Event Management and Operations to ensure seamless delivery and client satisfaction, monitor market trends,

Qualifications

• 5+ years' experience in Sales, Business Development, Account Management, Venue Sales or related field.
• Experience within MICE, hospitality, events, exhibitions or venue management is an advantage.
• Strong negotiation, presentation and consultative selling skills.
• Excellent relationship-building and stakeholder management abilities.
• A customer-focused, commercially minded and results-driven approach.
• Strong communication, organisation and problem-solving skills.

Responsibilities

• Manage and grow key client accounts, building long-term relationships and identifying new opportunities.
• Develop and convert new business to achieve revenue and sales targets.
• Build a strong sales pipeline through prospecting, networking, referrals, client meetings and venue tours.
• Understand client objectives and recommend tailored venue and event solutions.
• Lead proposals, presentations, negotiations and the end-to-end sales process.
• Partner with Marketing, Event Management and Operations to ensure seamless delivery and client satisfaction.
• Monitor market trends and competitor activity to identify growth opportunities.
• Maintain accurate sales forecasts, CRM records and pipeline reports.

Skills

Sales Experience

Account Management

Negotiation

Presentations

Education

Bachelor's or Diploma in Business/Marketing/Hospitality/Events Management

Job description

Our client, an exhibition and events company is looking for an experienced Sales Manager to drive revenue growth, strengthen client relationships and deliver exceptional venue solutions.

This is a relationship led role, with around 70% of your focus on growing existing accounts and 30% on developing new business. You will work closely with clients and internal teams to manage the full sales journey from initial enquiry and proposals through to contract negotiation, event delivery and post-event follow-up.

Responsibilities:

• Manage and grow key client accounts, building long-term relationships and identifying new opportunities.
• Develop and convert new business to achieve revenue and sales targets.
• Build a strong sales pipeline through prospecting, networking, referrals, client meetings and venue tours.
• Understand client objectives and recommend tailored venue and event solutions.
• Lead proposals, presentations, negotiations and the end-to-end sales process.
• Partner with Marketing, Event Management and Operations to ensure seamless delivery and client satisfaction.
• Monitor market trends and competitor activity to identify growth opportunities.
• Maintain accurate sales forecasts, CRM records and pipeline reports.

What you will bring:

• 5+ years' experience in Sales, Business Development, Account Management, Venue Sales or related field.
• Experience within MICE, hospitality, events, exhibitions or venue management is an advantage.
• Strong negotiation, presentation and consultative selling skills.
• Excellent relationship-building and stakeholder management abilities.
• A customer-focused, commercially minded and results-driven approach.
• Strong communication, organisation and problem-solving skills.
• Degree or Diploma in Business, Marketing, Hospitality, Events Management or a related discipline.
• Comfortable travelling for client meetings and working flexible hours when required for events.