E-Commerce Specialist

OMY HEALTH PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

OMY HEALTH PTE. LTD. seeks an E-commerce/Social Commerce specialist to lead live streams on Shopee Live and TikTok Live, manage hosts, and optimize traffic and conversions. You will coordinate with marketing and oversee cross-platform pricing and live-exclusive offers.

The role requires 1–3 years in e-commerce or social commerce, with deep knowledge of TikTok Shop Seller Center and Shopee Seller Centre. A creator network is advantageous.

Qualifications

• 1–3 years in E-commerce or Social Commerce.
• Must have specific experience with TikTok Shop and Shopee Live.
• Deep understanding of TikTok Shop Seller Center and Shopee Seller Centre live dashboards and affiliate tools.
• Preference for candidates with an established network of TikTok creators or live hosts.
• Ability to read live stream data (viewers, CTR, GMV) and adjust strategies in real time.

Responsibilities

• Plan high-frequency live streams focused on Shopee Live and TikTok Live.
• Recruit and manage a roster of hosts for TikTok and Shopee ecosystems.
• Coordinate with marketing to drive traffic and optimize retention and conversion.
• Manage pricing across platforms and design live-only offers to drive urgency.

Skills

E-commerce

Social Commerce

TikTok Shop

Shopee Live

Analytics

Creator network

Inventory management

Pricing strategy

Live streaming dashboards

Tools

TikTok Shop Seller Center

Shopee Seller Centre

Job description

1. Live Stream Planning (Shopee & TikTok Focus)

• Platform Strategy:execute high-frequency live stream schedules specifically forShopee LiveandTikTok Live, optimizing for each platform's unique algorithm and peak traffic hours.
• Streamer Management:Scout, recruit, and manage a roster of full-time and freelance hosts who specialize in the TikTok and Shopee ecosystems.
• Traffic & Conversion:Coordinate with the marketing team to drive traffic to streams using platform tools (e.g., Shopee Coins, TikTok Ads, Flash Deals) and ensure high retention and conversion rates during the broadcast.

2. Influencer Marketing & Seeding

• TikTok-First Seeding:Prioritize seeding products to TikTok creators who can go live or post short-form videos that link directly to our TikTok Shop.
• Campaign Management:Manage the end-to-end flow of sending PR kits to influencers and tracking their deliverables (UGC, posts, or live stream guest appearances).

3. UGC & Content Sourcing

• Creator Scouting:Find UGC creators to produce authentic "hook-driven" videos suitable for TikTok ads and Shopee video feeds.
• Briefing:Guide creators on current trends to ensure content feels native to the TikTok/Shopee environment (e.g., unboxing, try-ons, testimonials).

4. E-Commerce Operations & Pricing Strategy

• Cross-Platform Pricing:Manage and synchronize pricing tiers across Shopee, Lazada, and the Brand Website. Ensure pricing is competitive while protecting margins.
• Live-Exclusive Offers:Design specific pricing mechanics for live streams (e.g., "Live-only price," "Voucher drops") to create urgency without disrupting the standard pricing on Lazada or the Website.
• Competitor Monitoring:Track competitor pricing and live activities on Shopee and TikTok to stay ahead of market trends.

Requirements

• Experience:1–3 years of experience in E-commerce or Social Commerce.Must have specific experience with TikTok Shop and Shopee Live.
• Platform Expertise:Deep understanding of theTikTok Shop Seller CenterandShopee Seller Centre, specifically the live streaming dashboards and affiliate tools.
• Network:Preference for candidates who already have a network of TikTok creators or live stream hosts.
• Analytical Skills:Ability to read live stream data (concurrent viewers, click-through rate, GMV) and adjust strategies in real-time.
• Operational Knowledge:Familiarity with inventory management and pricing structures across multiple marketplaces (including Lazada).