E-Commerce & Marketing Strategist

SOJAO PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic marketing firm in Singapore is looking for a marketing professional to enhance their digital marketing efforts and execute pop-up retail events. Key responsibilities include planning digital marketing strategies, coordinating with partners for events, and collaborating with creative teams to guide brand messaging. The ideal candidate should possess strong analytical skills and experience in various digital marketing channels. This role is crucial for driving brand awareness and improving marketing performance.

Qualifications

• Experience in digital marketing across multiple channels.
• Strong analytical skills to evaluate marketing metrics.
• Ability to collaborate with various teams and stakeholders.

Responsibilities

• Plan and execute digital marketing strategies.
• Coordinate pop-up retail events with partners and teams.
• Guide creative messaging aligned with marketing goals.
• Collaborate with product development and retail teams.
• Stay updated on market trends and competitors.

Skills

Digital marketing strategy

Content creation

Analytical skills

Cross-functional collaboration

Job description

Job Description

• Marketing Strategy & Performance: Plan and execute digital marketing across paid ads, email, CRM, SEO, and social media. Monitor key metrics such as CAC, ROAS, conversion rate, and retention, and identify opportunities to improve overall funnel performance.
• Partnerships & Pop-Up Event Planning: Support the planning and execution of pop-up retail events, including coordination with partners, vendors, and internal teams. Identify and develop strategic partnerships with brands, personalities, communities, and platforms to drive awareness and footfall for pop-ups and seasonal campaigns.
• Content & Brand Execution: Work closely with the creative team to guide messaging, storytelling, and campaign direction with marketing goals in mind.
• Cross-Functional Collaboration: Partner with operations, product development, and retail teams to align marketing initiatives with business priorities.
• Market & Consumer Insights: Stay updated on digital trends, platform changes, and competitor strategies to inform strategic decisions.