E-commerce & Live Commerce Manager (Mother & Baby)

nishin baby pte. ltd.; Singapore; On-site; SGD 50,000 - 56,000; Full time

Benefits offered by this job

Sales commission

Job summary

Nishin Baby in Singapore is seeking an hands-on Live Commerce and E‑commerce Lead to own the channel and revenue. You will host regular livestreams in English and Mandarin, plan campaigns, manage stores on Shopee, TikTok Shop and our website, and grow the diaper subscription business.

You will coordinate with the China factory and Singapore warehouse, forecast demand, optimize ads against ROAS, build partnerships, and translate user content.

Qualifications

• At least 3 years of hands-on experience selling consumer products online, including running a Shopee, Lazada or TikTok Shop store.
• Proven experience hosting livestreams or on-camera selling with a link/recording.
• Fluent spoken and written English and Mandarin.
• Comfortable with numbers: read store data, calculate ROAS and margin, and act on it.
• Able to work afternoon-to-evening hours.

Responsibilities

• Live Commerce: host regular livestreams on TikTok Live and Shopee Live, script, demonstrate and promote products.
• E-commerce Operations: manage Shopee, TikTok Shop and website stores, pricing, vouchers, bundles and campaigns; grow subscription base; manage ads with ROAS targets; forecast demand and coordinate replenishment with factory and Singapore warehouse.

Skills

Livestream hosting

E-commerce operations

Data analytics

Bilingual English/Mandarin

Education

Degree in Marketing, Business, Communications or related field

Job description

About Us
Nishin Baby is a Singapore mother-and-baby brand serving parents in Singapore and Malaysia. We are relaunching with a lean, direct model: we manufacture with our partner factory in China, fulfil from a Singapore warehouse, and sell directly to parents through livestreams, Shopee, TikTok Shop and our own website, including a subscription service.

This is a hands-on, revenue-owning role reporting directly to the Founder. You will be our first hire in the new model, with real ownership and the chance to build the channel and, as it grows, the team.

What You’ll Do

Live Commerce (about 40%)

• Host regular livestreams on TikTok Live and Shopee Live in English and Mandarin, including scripting, product demonstrations and promotions.
• Plan the weekly live schedule and peak campaigns such as 11.11, 12.12 and payday sales.
• Track live performance (viewers, conversion, sales per session) and improve it session by session.

E-commerce Operations (about 35%)

• Run our Shopee, TikTok Shop and website stores: listings, pricing, vouchers, bundles and campaign participation.
• Grow our diaper subscription base and repeat purchases.
• Manage platform advertising budgets against return-on-ad-spend targets.
• Forecast demand and coordinate replenishment orders with our factory in China and our Singapore warehouse.

Brand, Community & Partnerships (about 25%)

• Create and coordinate social content, parent reviews and creator collaborations.
• Follow up on selected B2B leads such as baby stores and corporate gifting.

What We’re Looking For

Required:

• At least 3 years of hands-on experience selling consumer products online, including running a Shopee, Lazada or TikTok Shop store.
• Proven experience hosting livestreams or on-camera selling. Please include a link or recording with your application.
• Fluent spoken and written English and Mandarin. The role hosts live sessions for both audiences and works daily with our Chinese-speaking factory.
• Comfortable with numbers: you can read store data, calculate return on ad spend and margin, and act on it.
• Able to work afternoon-to-evening hours (see Working Hours).

Strongly preferred:

• Experience in the mother-and-baby, baby care or FMCG personal care category.
• Conversational Malay, to support our Malaysia market.
• Degree in Marketing, Business, Communications or a related field, or equivalent experience.
• Experience with parenting fairs, parent communities or creator partnerships.

Working Hours
5.5 days a week, generally 1 pm to 10 pm, with some weekends and extended hours during major sales campaigns. Time-off arrangements apply for peak periods.

Compensation
Base salary of S$4,500–5,000 per month, depending on experience, plus sales commission based on net sales. Details will be discussed at interview.