Assistant E-Commerce & Brand Development Manager

CORLISON PRIVATE LIMITED; Singapore; Hybrid; SGD 56,000 - 67,000; Full time

Benefits offered by this job

Mobile phone allowance

Medical/dental benefits

Basic hospitalisation insurance

Annual training programme

Job summary

Corlison is seeking a marketing professional to build and grow a robust TikTok creator network, driving collaborations that boost brand reach, traffic and sales. You will learn e-commerce, brand development, and work with Shopee and Lazada, gaining exposure to product launches and commercial planning.

The role offers a 5-day week with 2 working-from-home days, with a clear path toward full brand management and increasing responsibility for end-to-end growth of assigned brands.

Qualifications

• 3–4 years of relevant marketing experience.
• Established network of influencers, KOLs, creators and affiliates.
• Strong influencer/creator marketing, social media or digital marketing experience.
• Good understanding of TikTok and short-form video content.
• Proven ability to recruit and build relationships with creators and partners.
• Commercially minded; able to use campaign and sales data to improve results.
• Experience with paid digital advertising or consumer product marketing is advantageous.
• Training and hands-on exposure will be provided.

Responsibilities

• Build and grow a network of TikTok creators, influencers, KOLs and affiliates.
• Proactively identify, recruit and engage creators, influencers, KOLs and affiliates.
• Develop and execute creator campaigns that drive brand awareness, engagement, traffic and sales.
• Lead TikTok-focused initiatives, including collaborations, product seeding, affiliate activation and short-form content.
• Build long-term relationships with effective creators and turn collaborations into brand partnerships.
• Identify emerging creators, TikTok trends and content opportunities relevant to our brands.
• Track creator and campaign performance and optimize activities based on engagement, traffic and sales results.

Skills

Influencer marketing

KOL marketing

Social media

Campaign analysis

Relationship building

Paid ads

Job description

In Summary

• Monthly Basic Salary: S$5,000 to S$6,000
• Permanent full-time position
• 5-day work week with 2 days work from home per week
• Mon-Thu: 8:30am-6:30pm; Fri: 8:30am-5:30pm
• Mobile phone allowance, medical/dental benefits and basic hospitalisation insurance
• Annual training programme
• Reports to the Head of Sales and Marketing
• Office in the Serangoon / Ang Mo Kio area

About the Role

Our priority is simple: we want more creators talking about our brands, particularly on TikTok, and we want that activity to translate into business growth. You will bring and grow a strong network of TikTok creators, influencers, KOLs and affiliates, developing collaborations that create compelling content, expand our brands' reach and drive traffic and sales. We are looking for someone who can proactively build a strong creator and affiliate network, identify promising partners and develop long-term relationships, not simply manage social media content. Alongside this core responsibility, you will receive on-the-job training in e-commerce and brand development, with exposure to Shopee and Lazada, product launches, pricing, promotions and commercial planning. The career path is towards full brand management, with increasing responsibility for the end-to-end growth of assigned brands.

Key Responsibilities

TikTok, Creators & Influencer Marketing

• Build and grow a strong network of TikTok creators, influencers, KOLs and affiliates to promote our brands.
• Proactively identify, approach and recruit creators, influencers, KOLs and affiliates relevant to our brands
• Develop and execute creator, influencer and affiliate campaigns that drive brand awareness, engagement, traffic and sales.
• Lead TikTok-focused initiatives, including creator collaborations, product seeding, affiliate activation and short-form content.
• Build long-term relationships with effective creators and turn successful collaborations into ongoing brand partnerships.
• Identify emerging creators, TikTok trends and content opportunities relevant to our brands.
• Track creator and campaign performance and continuously improve activities based on engagement, traffic and sales results.

Brand & Digital Marketing

• Develop and execute digital, social media and brand campaigns, promotions and product launches.
• Coordinate content and campaigns with creators, agencies and internal teams, including paid amplification where appropriate.
• Analyse consumer, competitor and campaign performance to identify growth opportunities and improve marketing effectiveness.

E-Commerce & Brand Development

• Manage and grow assigned brands across TikTok Shop, Shopee and Lazada, including campaigns, pricing, promotions and online visibility.
• Integrate creator and affiliate activities with e-commerce campaigns to drive traffic and sales conversion.
• Support brand positioning, product development, pricing and go-to-market strategies.
• Analyse sales and marketplace performance and work with internal teams to drive brand growth.

What We Are Looking For

• Minimum 3-4 years of relevant marketing experience.
• An established network of influencers, KOLs, content creators and affiliates, with existing relationships that can be activated for brand collaborations.
• Strong experience in influencer/KOL marketing, creator marketing, social media or digital/performance marketing.
• Good understanding of TikTok and short-form video content, and what makes creator-led campaigns effective.
• Proven ability to identify, recruit and build long-term relationships with creators and affiliate partners.
• Commercially minded and comfortable using campaign and sales data to improve results.
• Experience with paid digital advertising, content production or consumer-product marketing would be advantageous.
• Strong communication, organisational and stakeholder-management skills.
• Prior experience with Shopee, Lazada or TikTok Shop is advantageous but not required. Training and hands-on exposure will be provided.

About Us

Established in 1964, Corlison is one of the largest fully Singapore-owned personal and health care distributors. We also own Pearlie White , Singapore's first oral-care brand and the first oral-care brand to manufacture locally. Learn more at www.corlison.com and www.pearliewhite.com .