Director of Sales

SHANGRI-LA HOTEL LIMITED; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Shangri-La Singapore is seeking an experienced Director of Sales to lead MICE and group sales, driving revenue growth across rooms, F&B and events. The role requires building a high‑performing team and shaping strategic sales plans.

You will manage key client relationships and collaborate with Revenue Management, Event Management and hotel operations to deliver outstanding results for Shangri-La Singapore.

Qualifications

• Proven leadership experience managing high-performing sales teams.
• Extensive knowledge of MICE sales, business development and account management.
• Strong commercial acumen with market trend analysis.
• Excellent communication, presentation and negotiation skills.
• Experience in budgeting, forecasting and sales planning.
• Travel domestically and internationally as required.

Responsibilities

• Lead and manage the MICE sales team across Singapore hotels.
• Develop and execute group sales strategies to hit revenue targets.
• Build relationships with key clients, industry partners, tourism boards.
• Identify new business opportunities and convert qualified leads.
• Collaborate with Business Development, Revenue Management, Event Management and hotel operations.
• Monitor performance, productivity and conversion metrics; drive improvements.
• Participate in budgeting, forecasting, market planning and sales strategy.
• Lead, coach and develop team members to sustain high performance.

Skills

Leadership

MICE sales

Account management

Budgeting

Forecasting

CRM systems

Negotiation

Communication

Tools

Delphi.fdc

Job description

Job Description & Requirements

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are seeking an experienced and passionateDirector of Salesto join our team!

This leadership role is responsible for overseeing guest rooms, public areas, and other housekeeping operations while driving operational efficiency, team development, quality assurance, and compliance with health, safety, and environmental standards.

Key Responsibilities

We are seeking an experienced and results-driven Director of Sales to lead the MICE sales function across our Singapore hotels and resorts. Reporting to the Assistant Vice President, Commercial Sales (Singapore), you will drive strategic sales initiatives, lead a high-performing team, and maximize group revenue opportunities across key domestic and international markets.

• Lead and manage the MICE sales team, including Account Directors, Senior Sales Managers, Sales Managers, and Sales Coordinators.
• Develop and execute group sales strategies to achieve and exceed revenue targets across rooms, F&B, and event spaces.
• Build and strengthen relationships with key clients, industry partners, tourism boards, and global sales offices.
• Identify new business opportunities and drive conversion of qualified leads across all market segments.
• Collaborate closely with Business Development, Revenue Management, Event Management, and hotel operations teams to optimize results.
• Monitor team performance, sales productivity, and conversion metrics while implementing action plans for continuous improvement.
• Participate in budgeting, forecasting, market planning, and sales strategy development.
• Lead, coach, develop, and inspire team members while fostering a high-performance culture.

What We're Looking For

You are a strategic sales leader with a strong track record in the hospitality or MICE industry and possess:

• Proven leadership experience managing high-performing sales teams.
• Extensive knowledge of MICE sales, business development, and account management.
• Strong commercial acumen with the ability to analyse market trends and revenue opportunities.
• Excellent communication, presentation, interpersonal, and negotiation skills.
• Experience in budgeting, forecasting, and sales planning.
• Strong stakeholder management skills with the ability to build relationships across diverse markets and cultures.
• Proficiency in CRM and sales systems such as Delphi.fdc and related sales technologies.
• Willingness to travel domestically and internationally as required.

Key Competencies

• Leadership
• Business Analytics
• Demand Generation
• Revenue Optimization
• Strategic Planning
• Negotiation
• Technology Savviness
• Team Development
• Communication & Relationship Management

Find your Shangri-La at Shangri-La.