Director - Business Development, Industrial Equipment

NTI Nanofilm; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

NTI Nanofilm seeks a Director of Business Development, Industrial Equipment to lead the SEA and Asia sales and services performance. You will shape and execute market expansion strategies, manage a high-performing sales team, and collaborate with distributors and corporate marketing to accelerate revenue growth across advanced vacuum coating technologies.

You will drive new applications, engage with key accounts, forecast revenue, and ensure alignment with the Group’s strategy while promoting

Qualifications

• Bachelor Degree in Material Engineering, Physics, Mechanical Engineering, Electrical & Electronics Engineering, or similar related fields.
• 8-10 years’ experience in direct sales and/or business management with proven sales record in machinery equipment products.
• Experience in fast-paced, high growth deep technology environments or start-ups.
• Experience in budgeting and driving sales/service improvement projects.
• Experience with EMS suppliers and contract manufacturers.
• High commercial acumen with strong customer focus.
• Knowledge of international business practices and regulations is advantageous.
• Ability to understand vacuum coating technologies and sell on technical capabilities.
• Strong analytical skills to evaluate market opportunities and benchmark competitors.
• Aggressive in meeting sales targets and results driven.
• Confident, independent, proactive in converting prospects to sales.
• Excellent communication skills and competitive sales approach

Responsibilities

• Provides leadership to Industrial Equipment BU team; accountable for sales and services performance in SEA/Asia.
• Develops and executes sales plans to meet targets and drive growth.
• Develops organic growth with existing customers and drives new markets.
• Engages with Sales Agents and Distributors.
• Prepares sales forecasts and budgets and monitors revenue.
• Leads the sales team to achieve breakthrough revenue.
• Collaborates with Corporate Marketing to promote brand and technology awareness.

Skills

Communication skills

Analytical skills

Sales leadership

Goal-oriented

Target driven

Education

Bachelor degree in relevant field

Job description

The Director – Business Development, Industrial Equipment is responsible for providing strategic leadership and driving sustainable growth of the Industrial Equipment Business Unit across the SEA and Asia region. This role has full accountability for sales and services performance, including revenue, bookings, forecasting, and receivables, in alignment with the Group’s overall strategy.

The incumbent will develop and execute comprehensive sales and market expansion strategies to accelerate organic growth from existing customers while actively driving new market penetration, applications, and customer acquisition. The role leads and develops a high-performing sales organization, collaborates closely with sales agents and distributors, and partners with Corporate Marketing to strengthen brand, product, and technology awareness, ensuring breakthrough revenue growth and long-term business success.

Responsibilities

• Provides leadership and direction to Industrial Equipment Business Unit team. Accountable for Industrial Equipment sales, and Services results and performance for the SEA and Asia region/ accounts. Develops, plans, and executes Industrial Equipment sales strategy, including but not limited to process, methodology and negotiation, forecast, bookings, revenue, and account receivables to achieve business objectives in accordance with the Group’s strategy.
• Develop, implement, and track sales plans for your assigned markets to meet targets and deliver growth.
• Develop organic growth strategy with existing customers’ base
• Drive new market and customer development. This includes approaching also new applications and related customers.
• Actively engage with Sales Agents and Sales Distributors.
• Prepare sales forecasts and budgets and to monitor sales revenue.
• Manage and develop strong sales team in achieving breakthrough revenue.
• Cooperate with Corporate Marketing to promote Nanofilm brand, product and technology awareness.

Requirements

• Bachelor Degree in Material Engineering, Physics, Mechanical Engineering, Electrical & Electronics Engineering, or similar related fields
• Minimum 8-10 years’ experience in direct sales and/or business management with proven sales record in the similar industry, especially in machinery equipment product
• Experience in excelling in a fast-paced, high growth deep technology environment or start-up
• Experience in establishing departmental budgets as well as driving sales and service improvement projects and initiatives
• Good experience in dealing with EMS supplier and contract manufacturer
• High degree of commercial acumen matched with strong customer-focused approach.
• Knowledge on international business practice and regulation has added advantage.
• Ability to assimilate and understand technical information regarding vacuum coating technologies and sell on technical capabilities.
• Strong analytical skills to evaluate market opportunities and benchmark competitors technically and commercially.
• Aggressive in meeting sales target and results driven.
• Confident, independent, target driven and goal-oriented with a proactive approach to generating and converting prospects into actual sales.
• Excellent communication skills and competitive sales approach

Working Location

Founded in 1999 and headquartered in Singapore, NTI Nanofilm is a global nanotechnology solutions company integrating advanced thin-film coatings, turnkey vacuum coating equipment, micro-optics nanofabrication, and hydrogen fuel-cell surface technologies. With proprietary deposition sources—including Magnetron Sputtering, Arc Evaporation, Filtered Cathodic Vacuum Arc (FCVA), Closed Space Sublimation (CSS), and Plasma-Enhanced CVD (PECVD), we help electronics, automotive, medical and industrial customers improve performance, durability and sustainability, from R&D through high-volume production. NTI Nanofilm operates across Singapore, China, Germany, Japan, India and Vietnam, and has been listed on the Singapore Exchange since 2020.