Director, APAC GTM Strategy

Workday, Inc.; Singapore; Hybrid; SGD 180,000 - 260,000; Full time

Job summary

Workday in Singapore is seeking an APAC GTM Strategy Director to own regional go-to-market strategy within Global Customer Operations. You will translate global priorities into local execution plans and partner across Sales, Services, Product, and Marketing to drive sustainable growth across APAC.

The role demands 7+ years in strategy or related fields, strong cross-functional influencing ability, and comfort traveling across the APAC region.

Qualifications

• 7+ years of experience in strategy, go-to-market, business operations, consulting, or related roles
• Strong understanding of B2B go-to-market models (Enterprise, Mid-market, SMB)
• Ability to influence senior stakeholders across areas not under direct control
• Analytical skills with ability to translate data into strategic recommendations
• Excellent communication and storytelling abilities
• Experience across APAC markets with regional nuances
• Experience partnering with Sales, Services, Product, and Marketing
• Consulting or strategy background a plus
• Comfort traveling across APAC and across time zones

Responsibilities

• Own the end-to-end APAC GTM strategy across the Global Customer Operations team
• Translate global company strategy into clear, actionable regional plans
• Define market entry, expansion, and prioritisation strategies across APAC
• Partner with APAC leadership teams to drive execution of growth plans
• Gather voice of the field to refine future strategy and execution

Job description

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Global Customer Operations (GCO) Strategy and Planning team at Workday is responsible for leading our go-to-market (GTM) strategy development and integrated business planning and performance management across GTM functions. We transform ideas into decisions to accelerate growth, deliver high-priority strategic initiatives, and drive the mid-to-long term evolution of our GTM model. We drive new GTM concepts from inception to commercialisation, address sophisticated business problems, and collaborate cross-functionally with leaders across Workday for strategy design and execution. Increasingly, this includes defining how we bring Agentic offerings to market and how AI capabilities show up in our GTM motions, customer engagement, and partner ecosystem.

About the Role

As the APAC GTM Strategy Director, you will serve as a trusted advisor to the APAC GCO Leadership team, owning the regional go-to-market strategy and helping build alignment and consensus on strategic priorities. You will play a critical role in driving our GTM Strategy forward to bring the power of the Workday platform to our customers and partners. You will work cross-functionally across all levels of the organisation, support design and execution of high-impact strategic initiatives and ensure accountability for results across the organisation. You will be responsible for translating global priorities into local execution plans and will partner cross-functionally to drive sustainable growth across the APAC region. Experience in high-growth technology, SaaS, or platform businesses is strongly preferred. If you have a passion for driving strategy and execution across the full lifecycle of a GTM function and experience owning or driving GTM strategy in a regional or international context, we'd love to hear from you!

About You

• Own the end-to-end APAC GTM strategy across the Global Customer Operations team, bringing together functional plans into a cohesive plan for the region
• Translate global company strategy into clear, actionable, impactful regional plans
• Define market entry, expansion, and prioritisation strategies across APAC, accounting for the region's diverse and fast-evolving markets (e.g., ANZ, ASEAN, India, Japan, Korea, Greater China)
• Partner closely with the APAC leadership teams to drive execution of the growth plans and be the thought partner to regional leadership
• Regularly collect and listen to "voice of the field" feedback to refine the strategy and execution of future initiatives
• Navigate varying market maturity levels, regulatory environments, and go-to-market motions across APAC sub-regions to tailor strategic recommendations accordingly

Basic Qualifications

• 7+ years of experience in strategy, go-to-market, business operations, consulting, or related roles

Other Qualifications

• Strong understanding of B2B go-to-market models (Enterprise, Mid-market, SMB)
• Demonstrated ability to work cross-functionally and influence senior stakeholders across areas that are not under direct control
• Ability to deliver results with minimal guidance and able to progress in the face of ambiguity, embracing high-value stretch goals to drive positive change
• Strong analytical skills with the ability to turn data into clear strategic recommendations
• Excellent communication and storytelling skills
• Experience working across APAC markets with an understanding of regional nuances (cultural, linguistic, and business-practice diversity across the region)
• Experience partnering closely with Sales, Services, Product, and Marketing teams
• Consulting or strategy background a plus
• Comfort operating across multiple time zones and travel as needed across the APAC region

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records. We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.