Director, AI-Driven Paid Search & Growth

Traveloka; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

Traveloka is seeking a senior paid search leader to own the operating plan, budget, and outcomes across markets, driving incremental growth through data-driven decisions and AI-enabled automation. You will re-architect from country-based to capability-based operations, set measurement standards, and guide a team of managers and specialists to deliver results and build leadership depth.

Ideal candidate has 10+ years in performance marketing, proven budget ownership, and deep data interrogation

Qualifications

• 10+ years in performance marketing or analytically intensive roles, including leading a team of managers.
• Owned a large paid-media budget with clear impact on business outcomes.
• Able to interrogate transaction-level data and defend decisions with data.
• Led a structural team or function change and delivered it end-to-end.
• Designed or commissioned incrementality measurement (holdouts, geo tests, MMM).
• Degree in a quantitative field (engineering, maths, statistics, economics, CS) or equivalent.
• Strong communication with leadership and ability to defend recommendations under questioning.

Responsibilities

• Own the paid search operating plan and a major share of the paid-media budget across markets, accountable for incremental growth and profit.
• Lead through team leads and senior specialists: set priorities, targets and trade-offs, and govern decision-making.
• Re-architect the function from country-based to capability-based, and own the change end-to-end, including the people side.
• Set the standard for measurement and budget governance: incrementality testing and clear allocation rules.
• Build in-house bidding, optimisation and automation capability, and lead hands-on use of AI to remove manual work.
• Run strategic platform relationships: negotiate early access, test scope and commercial terms.
• Build the bench: hire, develop, and create a leadership pipeline for the team.
• Position paid search for structural change: AI-driven search, privacy, and shifts in discovery and booking.

Skills

Performance marketing

Team leadership

Data analysis

Incrementality measurement

Budget management

Education

Quantitative degree (engineering/economics/stats)

Tools

SQL

Excel

Python (analytics)

Job description

Traveloka is seeking a senior paid search leader to own the operating plan, budget, and outcomes across markets, driving incremental growth through data-driven decisions and AI-enabled automation. You will re-architect from country-based to capability-based operations, set measurement standards, and guide a team of managers and specialists to deliver results and build leadership depth.

Ideal candidate has 10+ years in performance marketing, proven budget ownership, and deep data interrogation