Digital Platform Engagement & Growth Lead

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

Mediacorp is seeking an Assistant Digital Platform Engagement Manager to drive growth and day-to-day management of its Microdrama social media platforms (TikTok, Facebook, Instagram) in Singapore. You will work with editorial and marketing teams to translate audience insights into engaging content strategies and efficient platform operations.

You will analyse performance data, optimise publishing schedules, and manage community interactions, ensuring compliance and high-quality execution across

Qualifications

• Diploma or Degree in any discipline is required.
• Minimum 2 years of working experience in digital content planning and social media best practices.
• Experience in short and long-form digital content development/management is a plus.
• Strong verbal communication skills.
• Able to work in a dynamic, fast-paced environment and under pressure.
• Excellent planning and organizational skills and meticulous.

Responsibilities

• Drive the growth, performance and day-to-day management of Mediacorp's Microdrama social media platforms (TikTok, Facebook, Instagram).
• Collaborate with content production and marketing teams to optimise content performance and audience engagement.
• Develop and execute platform growth strategies, including content distribution and publishing schedules.
• Monitor audience sentiment, feedback and trends to identify opportunities and risks.
• Ensure platform operations, compliance and best practices across all channels.

Job description

Mediacorp is seeking an Assistant Digital Platform Engagement Manager to drive growth and day-to-day management of its Microdrama social media platforms (TikTok, Facebook, Instagram) in Singapore. You will work with editorial and marketing teams to translate audience insights into engaging content strategies and efficient platform operations.

You will analyse performance data, optimise publishing schedules, and manage community interactions, ensuring compliance and high-quality execution across