Senior Digital Strategy & Activation Lead

Media Assembly; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salaries

Annual compensation reviews

Personal development plans

Flexible Time Off policy

Parental leave

Impact initiatives

Diversity & inclusion groups

Job summary

Media Assembly in Singapore is seeking a Senior Manager with a strong digital marketing background to lead client relationships across global and regional accounts. You will manage cross‑functional teams, develop media strategies for display and social, and drive performance across APAC markets.

The role requires 7–9 years of experience, fluent English, and deep expertise with Meta, TikTok, YouTube, DV360, and programmatic buying.

Qualifications

• 7–9 years in media agency‑side roles with at least 3 years in people management
• Fluent English communication, verbal and written
• Strong knowledge of Display and Social platforms (Meta Ads Manager, TikTok Business Center, YouTube, DV360, programmatic tools)
• Integrated media planning experience with channel activation across digital
• Proficient in budget pacing models and forecasting across markets
• Advanced reporting skills (Excel/Looker Studio/Tableau/Adobe Analytics)
• Experience with incrementality tests and advanced measurements
• Experience managing global/regional accounts with multiple stakeholders
• Proven ability translate client objectives into performance‑oriented digital strategies
• Strong APAC knowledge to localize global strategies
• Ability to lead large teams across offices/timezones

Responsibilities

• Lead quarterly and half‑yearly media strategy planning for Display and Social channels
• Translate objectives into full‑funnel media plans balancing reach, visits quality, and conversions
• Define always‑on vs. burst strategies by market and allocate budgets
• Incorporate audience segmentation, lifecycle, seasonality, and promotions into activations
• Lead test and learn agenda including creative A/B testing
• Stay updated with platform changes and pilot new initiatives
• Translate platform insights into client opportunities scalable across markets
• Act as Display & Social SME across client teams and partners
• Collaborate to ensure cross‑channel consistency in strategy and reporting
• Escalate blockers or opportunities to stakeholders
• Coordinate with analysts and offshore teams for market adaptations
• Develop integrated audience strategies using 1st/2nd/3rd party data
• Review and optimize creatives across platforms and funnel stages
• Oversee QA and naming conventions, tracking, and campaign builds
• Approve budget reallocations and testing roadmaps
• Drive performance reporting and insights for regional reviews

Skills

Media experience

People management

English fluency

Display & Social platforms

Integrated media planning

Budget pacing

Advanced analytics tools

Incrementality testing

Global/regional accounts

APAC market knowledge

Multi-timezone collaboration

Team leadership

Tools

Meta Ads Manager

TikTok Business Center

YouTube

DV360

Programmatic buying tools

Job description

Media Assembly in Singapore is seeking a Senior Manager with a strong digital marketing background to lead client relationships across global and regional accounts. You will manage cross‑functional teams, develop media strategies for display and social, and drive performance across APAC markets.

The role requires 7–9 years of experience, fluent English, and deep expertise with Meta, TikTok, YouTube, DV360, and programmatic buying.