Assistant Digital Platform Engagement Manager

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

Mediacorp is seeking an Assistant Digital Platform Engagement Manager to drive growth and day-to-day management of its Microdrama social media platforms (TikTok, Facebook, Instagram) in Singapore. You will work with editorial and marketing teams to translate audience insights into engaging content strategies and efficient platform operations.

You will analyse performance data, optimise publishing schedules, and manage community interactions, ensuring compliance and high-quality execution across

Qualifications

• Diploma or Degree in any discipline is required.
• Minimum 2 years of working experience in digital content planning and social media best practices.
• Experience in short and long-form digital content development/management is a plus.
• Strong verbal communication skills.
• Able to work in a dynamic, fast-paced environment and under pressure.
• Excellent planning and organizational skills and meticulous.

Responsibilities

• Drive the growth, performance and day-to-day management of Mediacorp's Microdrama social media platforms (TikTok, Facebook, Instagram).
• Collaborate with content production and marketing teams to optimise content performance and audience engagement.
• Develop and execute platform growth strategies, including content distribution and publishing schedules.
• Monitor audience sentiment, feedback and trends to identify opportunities and risks.
• Ensure platform operations, compliance and best practices across all channels.

Job description

COMPANY DESCRIPTION

Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

RESPONSIBILITIES

The Assistant Digital Platform Engagement Manager is responsible for driving the growth, performance and day-to-day management of Mediacorp's Microdrama social media platforms, including TikTok, Facebook and Instagram. The role combines platform strategy, audience intelligence, content optimisation and community engagement to maximise reach, audience retention and long-term platform growth.

Working closely with content production and marketing teams, the role leverages data, platform insights and audience behaviour to optimise content performance, strengthen audience engagement and ensure operational excellence across all social platforms.

Scope of the role

The role develops and executes platform growth strategies, leverages performance analytics and audience insights to optimise content and engagement. The incumbent also oversees platform operations, including content publishing, community management, compliance and platform best practices, to ensure consistent, high-quality execution and sustainable audience growth.

Performance Analytics & Market Intelligence

• Monitor platform performance, audience behaviour and content trends across TikTok, Facebook and Instagram.


• Analyse key performance metrics and generate actionable insights to improve content quality, audience retention and overall platform growth.


• Conduct competitor benchmarking and social listening to identify emerging trends, audience preferences and content opportunities.


• Recommend content, publishing and platform strategies based on data and market insights.

2. Platform Optimisation & Growth Strategy

• Develop and execute platform-specific strategies to maximise organic reach, engagement and discoverability.


• Optimise content distribution, publishing schedules, hashtags, metadata and platform features to improve performance.


• Conduct A/B testing on thumbnails, captions, posting times, formats and creative approaches to continuously improve results.


• Stay up to date with platform algorithm changes and implement best practices to maintain competitive performance.

3. Community Management & Audience Engagement

• Build an engaged and loyal online community through timely audience interactions and conversation management.


• Develop engagement initiatives that strengthen audience stickiness, encourage repeat viewing and foster brand affinity.


• Monitor audience sentiment, feedback and user-generated content to identify opportunities and potential risks.


• Work closely with editorial teams to translate audience insights into future content opportunities.

4. Marketing & Audience Growth

• Work with Marketing teams to develop integrated campaign strategies that maximise content reach and brand awareness.


• Identify opportunities to amplify the social accounts, key content through cross-platform promotion, collaborations and platform partnerships.


• Measure campaign performance and recommend optimisation strategies throughout campaign execution.

5. Platform & Content Operations

• Manage the day-to-day operations of TikTok, Facebook and Instagram accounts, ensuring timely publishing and platform hygiene.


• Prepare engaging captions, optimise metadata and ensure all content adheres to platform best practices.


• Manage copyright, content rights, music usage and platform compliance requirements.


• Coordinate content scheduling, publishing workflows and quality assurance to ensure smooth platform operations.


• Maintain content calendars and ensure consistent delivery aligned with content and marketing priorities.

Foundational Competencies

• Understanding of what drives digital content on social media and how it should be presented.


• Broad knowledge of digital content and social media trends


• Able to work on projects independently and collaboratively

QUALIFICATIONS

• Possess at least a Diploma or Degree in any discipline


• Minimal 2 years of working experience in digital content planning and best practices of social media platforms


• Experience in short and long form digital content development / management is a plus


• Good verbal communication skills


• Able to work in a dynamic, fast-paced environment and under pressure.


• Strong multitasking abilities, have excellent planning & organization skills and meticulous