Digital Performance Marketing Manager

BORDEN COMPANY (PRIVATE) LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a Digital Marketing Manager to enhance paid media strategies and ensure effective campaign execution. The ideal candidate will have over 5 years of experience in performance marketing, expertise in data analytics, and strong stakeholder management skills. This is an exciting opportunity to drive digital innovation and achieve measurable results within a dynamic team.

Qualifications

• Minimum 5 years of hands-on experience in digital marketing.
• Strong exposure to performance marketing and account management.
• Ability to communicate complex performance concepts clearly.

Responsibilities

• Partner with the Head of Marketing to set paid media KPIs.
• Develop digital marketing strategies based on business goals.
• Manage stakeholders for cohesive execution of digital initiatives.

Skills

Digital marketing

Performance marketing

Data analysis

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, or Communications

Tools

Google Analytics

Excel

Meta Business Manager

Job description

Key Responsibilities

1. Performance Strategy & Execution

• Partner closely with the Head of Marketing to define, track, and deliver against paid media KPIs.
• Develop and optimize campaign structures, testing plans, and budget allocations to maximise performance.
• Oversee end-to-end execution of paid media campaigns (Paid Search, Paid Social, Display), including planning, testing, optimization, pacing, and post-campaign analysis.
• Maintain an integrated view of the paid media ecosystem to ensure strategies are cohesive and aligned with overall business objectives.

2. Digital Strategy & Innovation

• Develop comprehensive digital marketing strategies informed by business goals, audience insights, and market trends.
• Keep the organisation at the forefront of performance marketing by continuously monitoring platform updates, digital innovations, and best practices across SEM, Social, Display, and Analytics.

3. Analytics, Insights & Reporting

• Track and analyze key performance indicators using tools such as Google Analytics, YouTube Analytics, Meta Business Manager, and platform dashboards.
• Translate complex data into clear insights and actionable recommendations for cross-functional teams and senior stakeholders.
• Deliver performance reports with strong storytelling, highlighting opportunities for optimisation and growth.

4. Stakeholder & Partner Management

• Manage internal and external (i.e. Digital Agencies, KOLs) stakeholders to ensure seamless alignment, collaboration, and execution of digital initiatives.
• Provide strategic and tactical guidance on digital media (paid and organic), creative best practices, and channel optimisation.

Requirements

• Min. 5 years of hands‑on experience in digital marketing, with strong exposure to performance marketing and account management.
• Bachelor’s degree in Business, Marketing, Communications, or other related fields from a recognised institution.
• Proven hands‑on experience executing and optimizing Paid Social, Paid Search, Display, and Native campaigns.
• Strong understanding of digital media principles, creative best practices, key ad formats, and the media planning & buying landscape.
• Ability to communicate complex performance concepts and strategies in a clear, concise, and businessoriented manner.
• Proficiency in Excel and data analytics tools, including Google Analytics.
• Experience working in a dynamic, cross‑functional environment as an individual contributor.
• Demonstrated growth mindset and commitment to continuous learning through vendor partnerships, training, certifications, and research into emerging technologies and trends.