Digital Marketing Strategist

AWFULLY CHOCOLATE PTE LTD; Singapore; On-site; SGD 55,000 - 90,000; Full time

Job summary

Awfully Chocolate is seeking a results-driven Digital Marketing Strategist to join our online chocolate and cake brand in Singapore. You will develop and execute campaigns across social media, search, email, and ecommerce platforms to grow traffic, engagement, and online revenue.

You will manage content calendars, optimise paid ads on Meta, Google, TikTok, and other channels; monitor performance metrics, coordinate with design and ecommerce teams, and report monthly results with actionable

Responsibilities

• Develop and execute digital marketing campaigns across social media, search engines, email and e-commerce platforms.
• Manage the company's social media accounts and content calendar.
• Create engaging content, including captions, promotional materials, videos and campaign concepts.
• Plan and manage paid advertising across Meta, Google, TikTok and other relevant platforms.
• Manage marketing budgets and optimise spending to improve return on investment.
• Monitor website traffic, customer engagement, conversion rates and advertising performance.
• Coordinate product launches, festive promotions and online sales campaigns.
• Update website and e-commerce content, including product information, images and promotions.
• Conduct market, competitor and customer-trend research.
• Work with designers, photographers, agencies and internal departments to produce campaign materials.
• Collaborate with creative, sales, e-commerce, retail and operations teams.
• Prepare monthly marketing performance reports and recommend improvements.
• Ensure consistent branding and messaging across all digital channels.

Job description

We are seeking a results-driven and innovative Digital Marketing Strategist to join our team at Awfully Chocolate, a prominent online chocolate and cake retailer. You will be responsible for developing and executing strategies to drive online traffic, engagement, and sales on our e-commerce cake website. Your expertise will play a pivotal role in expanding our customer base and maximizing revenue through effective digital marketing efforts.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, search engines, email and e-commerce platforms.
• Manage the company's social media accounts and content calendar.
• Create engaging content, including captions, promotional materials, videos and campaign concepts.
• Plan and manage paid advertising across Meta, Google, TikTok and other relevant platforms.
• Manage marketing budgets and optimise spending to improve return on investment.
• Monitor website traffic, customer engagement, conversion rates and advertising performance.
• Coordinate product launches, festive promotions and online sales campaigns.
• Update website and e-commerce content, including product information, images and promotions.
• Conduct market, competitor and customer-trend research.
• Work with designers, photographers, agencies and internal departments to produce campaign materials.
• Collaborate with creative, sales, e-commerce, retail and operations teams.
• Prepare monthly marketing performance reports and recommend improvements.
• Ensure consistent branding and messaging across all digital channels.