Content Strategist

ROAS Media Pte.; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

ROAS Media Pte. is seeking a Content Strategist to develop a consistent brand identity and strengthen the company’s online presence.

You will oversee marketing strategies to engage customers across digital channels, craft compelling content, and drive a positive perception of ROAS Media and its services. The role emphasizes collaboration with the Creative team and cross-functional stakeholders to translate ideas into actionable campaigns.

Qualifications

• 2–3 years in digital and content marketing.
• Able to brainstorm and execute ideas.
• Strong written and verbal communication.

Responsibilities

• Plan, develop and execute marketing strategies (online and offline).
• Research and execute content calendar across digital channels.
• Build a following on key social media channels.
• Support lead generation through multiple channels.
• Optimize marketing automation and lead nurturing processes.
• Collaborate with the Creative team on visual ideas.
• Translate stakeholder requirements into content needs.

Skills

Digital marketing

Content marketing

Creative writing

Social media

Team collaboration

Tools

Facebook Business Manager

Google Analytics

Email marketing tools

Job description

We are looking for a Content Strategist who will be responsible in developing a consistent brand identity for the company and establish our online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services.

RESPONSIBILITIES

• Plan, develop and execute the marketing strategies (online and offline)
• Responsible to research and execute of the calendar of content across all digital channels such as website, social media, email, webinars, ad campaigns etc
• Build a following on key social media channels to engage and foster a community relevant for ROAS Media
• Support in lead generation efforts through the different marketing channels (paid channels, social media, webinars, offline events, etc)
• Optimize our marketing automation and lead nurturing process through email, content and social channels
• Collaborate with Creative team to brainstorm new and innovative visual communication ideas
• Communicate with internal stakeholders to gather requirements and translate them into content needs

SKILLS AND QUALIFICATIONS

• Preferably 2 - 3 years working experience in digital and content marketing
• A can-do attitude, contributor and not scared of getting your hands dirty
• Ability to brainstorm ideas and see them through to a detailed execution
• Good understanding of digital marketing trends
• Highly creative with excellent communication skills (written and verbal)
• Good proficiency with digital marketing tools (Facebook Business Manager, Google tool, etc)