Digital Marketing Specialist

MindChamps Singapore Pte Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MindChamps Singapore Pte Limited is seeking a digital advertising specialist to drive paid campaigns across Google and Meta platforms. You will be responsible for planning, executing, and optimizing campaigns to generate high-quality leads for multiple business units.

The role requires a strong analytical mindset, proficiency with analytics tools, and excellent communication to collaborate with marketing and product teams. A minimum of 2 years in digital paid advertising is preferred.

Qualifications

• Bachelor's degree in Business, Marketing, IT, or a related discipline.
• Candidates should have a minimum of 2 years of experience in digital paid advertising, preferably from a digital marketing agency.
• In-depth knowledge of digital marketing channels, including social media, search, and display advertising.
• Proficiency with paid advertising platforms, including Google Ads and Meta Ads.

Responsibilities

• Create and manage Google and Meta Ads campaigns to generate leads and achieve digital communication objectives across multiple business units.
• Optimize paid advertising campaigns, including Meta Ads, Google Ads, and various social media platforms.
• Collaborate closely with cross-functional teams to develop visually appealing and on-brand creative content for digital marketing channels.
• Track, measure, and report campaign performance using Google Analytics and other relevant tools.

Skills

Digital advertising

Campaign optimization

Cross-functional collaboration

Data analysis

Communication

Lead generation

Learning mindset

ROI tracking

Education

Bachelor's degree in Business, Marketing, IT, or related

Tools

Google Analytics

Google Ads

Meta Ads

Job description

Job Responsibilities:

• Create and manage Google and Meta Ads campaigns to generate leads and achieve digital communication objectives across multiple business units
• Optimize paid advertising campaigns, including Meta Ads, Google Ads, and various social media platforms
• Collaborate closely with cross-functional teams to develop visually appealing and on-brand creative content for various digital marketing channels
• Track, measure, and report campaign performance using Google Analytics and other relevant tools

Qualifications:

• Bachelor's degree in Business, Marketing, IT, or a related discipline
• Candidates should have a minimum of 2 years of experience in digital paid advertising, preferably from a digital marketing agency
• In-depth knowledge of digital marketing channels, including social media, search, and display advertising
• Candidates with more experience may be considered for an Assistant Manager position
• Proficiency with paid advertising platforms, including Google Ads and Meta Ads
• Strong analytical and data-driven mindset, with some experience using analytics tools to track KPIs and ROI
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A self-motivated individual with a genuine passion for digital marketing and a willingness to learn and adapt to new technologies and platforms
• A results-oriented approach with a proven track record of delivering digital lead generation