DIGITAL MARKETING MAANAGER

SHINE NAIL PRIVATE LIMITED; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

SHINE NAIL PRIVATE LIMITED in Singapore is seeking a Digital Marketer to plan, implement, and manage online campaigns across social media, search, email, and websites. You will drive brand awareness, website traffic, and lead generation while collaborating with design and content teams.

The ideal candidate has 1–3 years in digital marketing, a relevant degree, and certifications in Google Ads or Facebook Blueprint. The role offers a dynamic, fast-paced environment with room for growth.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 1–3 years of experience in digital marketing.
• Certifications in Google Ads, Facebook Blueprint, or similar preferred.

Responsibilities

• Plan and manage online advertising campaigns (Google Ads, social media ads, etc.).
• Analyze market trends and customer insights to optimize campaigns.
• Create and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Engage with audiences and monitor social media performance.
• Develop influencer partnerships and collaborations.
• Use tools like Google Analytics and other platforms to track campaign performance.
• Generate reports on website traffic, conversion rates, and ROI.

Skills

SEO & PPC

Email Marketing

Social Media Marketing

Content Creation

Analytics

Project Management

Copywriting

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Business Suite

SEMrush

Mailchimp

Canva

Photoshop

Job description

Job Description

A Digital Marketeris responsible for planning, implementing, and managing online marketing campaigns to promote a company’s products or services. They leverage digital channels such as social media, email, search engines, and websites to enhance brand awareness, drive traffic, and generate leads or sales.

Key Responsibilities

Digital Strategy & Campaign Management

• Develop and execute digital marketing strategies to achieve business goals.
• Plan and manage online advertising campaigns (Google Ads, social media ads, etc.).
• Analyze market trends and customer insights to optimize campaigns.

Social Media Marketing

• Create and manage content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Engage with audiences and monitor social media performance.
• Develop influencer partnerships and collaborations.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize website content for search engines to improve rankings.
• Conduct keyword research and apply SEO best practices.
• Manage PPC (pay-per-click) campaigns to drive traffic and conversions.

Content Marketing

• Create and distribute engaging blog posts, videos, emails, and infographics.
• Develop email marketing campaigns and newsletters.
• Ensure content aligns with brand voice and marketing goals.

Analytics & Performance Tracking

• Use tools like Google Analytics, Facebook Insights, and other platforms to track campaign performance.
• Generate reports on website traffic, conversion rates, and ROI.
• Make data-driven decisions to optimize marketing efforts.

Job Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in digital marketing or related roles.
• Certifications in Google Ads, Facebook Blueprint, Rednote, TikTok, HubSpot (preferred).

Skills & Competencies

• Strong knowledge of SEO, PPC, email marketing, and social media strategies.
• Experience with digital marketing tools like Google Ads, Meta Business Suite, SEMrush, and Mailchimp.
• Proficiency in content creation, copywriting, and graphic design basics (Canva, Photoshop, etc.).
• Analytical mindset with experience using Google Analytics and other tracking tools.
• Ability to manage multiple projects and meet deadlines.

Personal Qualities

• Creative thinker with a passion for digital trends.
• Strong problem-solving and decision-making skills.
• Excellent communication and teamwork abilities.
• Self-motivated and results-driven.