marketing executive

R1 Contractor Pte Ltd; Singapore; On-site; SGD 24,000 - 36,000; Full time

Job summary

R1 Contractor Pte Ltd is seeking a proactive Marketing Assistant to support digital campaigns and content creation. You will work with the Marketing Manager to test ads, refine creatives, and monitor performance across Meta, Google, and social platforms.

You will assist with content coordination, campaign launches, and reporting, while collaborating with the Creative and Sales teams to meet deadlines. An eye for trends and strong communication are essential.

Qualifications

• Experience in marketing, digital marketing or a related role.
• Basic knowledge of Meta Ads Manager and Google Ads.
• Good understanding of Facebook, Instagram, TikTok, and digital marketing.
• Comfortable with basic marketing data and reports.
• Able to create or edit simple marketing creatives.
• Able to take basic photos and videos for marketing purposes.
• Able to perform basic photo and video editing; familiar with Canva, CapCut, Adobe Creative Suite.
• Able to write simple captions, headlines, hooks, and advertising copy.
• Good communication and organisational skills.
• Able to manage multiple tasks and deadlines.
• Able to work independently while following direction.

Responsibilities

• Assist with Meta and Google advertising campaigns.
• Monitor campaign performance and provide updates to the Marketing Manager.
• Assist with testing creatives, ad copy, audiences, keywords, and setups.
• Track basic performance metrics (leads, CPL, CTR, CPC, CPM, conversions).
• Highlight changes or issues in campaign performance.
• Support optimisation based on direction from the Marketing Manager.
• Assist with campaign execution and promotions.
• Prepare information, materials and creatives for launches.
• Coordinate with the Creative Team to ensure timely materials.
• Check materials are prepared correctly before launch.
• Update advertisements and materials as required.
• Work with the Creative Team on marketing content requirements.
• Suggest content ideas based on trends and performance.
• Review creatives to ensure alignment with marketing direction.
• Perform basic photo and video editing for social media/ads.
• Maintain marketing content calendar and coordinate content needs.
• Monitor published content and identify high-performing formats.

Skills

Marketing experience

Digital marketing

Content creation

Communication & organisation

Independent with guidance

Data interpretation

Multitasking

Education

Bachelor's in Marketing/Communications

Tools

Meta Ads Manager

Google Ads

Facebook/Instagram/TikTok

Canva

CapCut

Adobe Creative Suite

Job description

Digital Marketing

• Assist with Meta and Google advertising campaigns.
• Monitor campaign performance and provide regular updates to the Marketing Manager.
• Assist with testing creatives, ad copy, audiences, keywords, and campaign setups.
• Track basic advertising performance such as leads, CPL, CTR, CPC, CPM, and conversions.
• Highlight any noticeable changes or issues in campaign performance.
• Support campaign optimisation based on the Marketing Manager's direction.

Campaign Support

• Assist the Marketing Manager with the execution of marketing campaigns and promotions.
• Prepare the information, materials, and creatives required for campaign launches.
• Coordinate with the Creative Team to ensure campaign materials are ready on time.
• Check that campaign materials are prepared correctly before launch.
• Assist with updates to advertisements and campaign materials when required.

Content & Creative Support

• Work closely with the Creative Team on marketing and advertising requirements.
• Assist with content ideas, references, creative briefs, hooks, captions, and ad copy.
• Research current content trends and competitor marketing activities.
• Review creatives to ensure they follow the intended marketing direction.
• Create or edit simple marketing creatives when required.
• Assist with taking photos and videos of projects, completed works, team activities, or other marketing-related content when needed.
• Perform basic photo and video editing for social media and advertisements.

Content Coordination

• Assist in maintaining the marketing and content calendar.
• Coordinate upcoming content requirements with the Creative Team.
• Follow up on content and marketing tasks to ensure deadlines are met.
• Monitor published content and identify posts or formats that are performing well.
• Suggest content ideas based on trends, campaign performance, and customer interest.

Marketing Reporting

• Assist in preparing weekly and monthly marketing reports.
• Track advertising spend, leads, appointments, campaign results, and content performance.
• Maintain accurate marketing records and campaign information.
• Assist the Marketing Manager in compiling data required for reporting and campaign reviews.

Marketing Research

• Monitor competitors and their marketing activities.
• Research new content formats, advertising trends, and marketing opportunities.
• Assist in identifying ideas that may be useful for future campaigns and content.

Team Coordination

• Work closely with the Marketing Manager, Creative Team, Sales Team, and other departments when required.
• Follow up on marketing-related tasks and deadlines.
• Ensure campaign and content requirements are communicated clearly to the relevant teams.
• Support the Marketing Manager with other marketing activities when required.

Requirements

• Experience in marketing, digital marketing, content marketing, or a related role.
• Basic knowledge of Meta Ads Manager and Google Ads.
• Good understanding of Facebook, Instagram, TikTok, and digital marketing.
• Comfortable working with basic marketing data and reports.
• Able to create or edit simple marketing creatives.
• Able to take basic photos and videos for marketing purposes.
• Able to perform basic photo and video editing.Familiar with Canva, CapCut, Adobe Creative Suite, or similar tools.
• Able to write simple captions, headlines, hooks, and advertising copy.
• Good communication and organisational skills.
• Able to manage multiple tasks and deadlines.
• Able to work independently while following the Marketing Manager's direction.