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Dopamine Movement is seeking a creative, social‑media savvy individual to grow its digital presence on Instagram and TikTok. You will manage content, develop strategies to drive profile visits, engagement, brand awareness and class bookings, and execute campaigns for launches, events and collaborations.
Responsibilities include managing daily posts, coordinating shoots, and creating on‑trend content with a strong eye for aesthetics and storytelling.
Dopamine Movement is looking for a creative, social media-savvy individual to help grow the brand's digital presence and bring brand personality to life across Instagram and TikTok. You will manage and maintain social media presence with consistent, engaging content, develop content strategies to drive profile visits, audience engagement, brand awareness and class bookings, and execute creative marketing campaigns for class launches, studio events, promotions and collaborations.
Manage and maintain Dopamine Movement's Instagram and TikTok presence with consistent, engaging content
Create and publish timely announcements, class updates, promotions and event highlights
Stay on top of social media trends, trending audio and content formats relevant to the audience
Develop and maintain a monthly content calendar aligned with studio activities, campaigns and business goals
Plan, create and edit Reels, TikToks, Stories and other social content
Coordinate photo and video shoots with instructors, including scheduling, creative direction and content briefs
Repurpose existing footage into engaging, shareable content
Brainstorm and execute creative marketing campaigns for class launches, studio events, promotions and collaborations
Monitor content performance and suggest improvements based on reach, engagement and audience response
Identify opportunities for organic growth and community engagement
Creative, proactive and familiar with Instagram and TikTok trends
Comfortable using Canva, CapCut or similar editing tools
Good eye for visual aesthetics, storytelling and brand consistency
Organised and able to manage content schedules independently
Strong written communication skills with a knack for catchy captions and engaging hooks
Able to coordinate independently with instructors and the studio team
Expected to maintain a consistent content schedule and deliver agreed monthly content targets
Prior content creation experience is preferred, but a strong portfolio or personal social media presence works too
Interest in fitness, Pilates, wellness or lifestyle brands is a bonus
Creative freedom to pitch ideas, experiment with trends and contribute to a growing fitness brand
Hands-on experience in social media marketing, campaign planning and content production
Opportunity to build portfolio with real campaigns, events and collaborations
Complimentary access to selected Dopamine Movement classes