Social Media Content Creator

InternSG; Singapore; Hybrid; SGD 21,000 - 34,000; Part time

Job summary

InternSG is seeking a Part-time Social Media Content Creator. You will plan and manage a weekly content calendar across Instagram, Facebook, and TikTok, sourcing and shooting on-site material including student moments and centre life. Remote work is flexible with onsite shoots as needed.

You will write engaging captions, craft hooks for videos, and edit short-form content for Reels and TikTok, while actively engaging with the online community to drive enquiries and sign-ups.

Qualifications

• Hands-on content creation experience with portfolio or brand work.
• Understanding of what performs on Instagram, Facebook and TikTok as a creator.
• Strong writing for captions that feel human and engaging.
• Trend-spotting ability and relevance to brand context.
• Collaborative and open to ideas and direction.
• Reliable and organised with content calendar discipline.

Responsibilities

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok.
• Source and shoot content onsite – student moments, experiments, and centre life.
• Write engaging captions and copy for posts across platforms.
• Create hooks and structure that drive watch/read/action.
• Shoot on-site content and edit short-form videos for Reels and TikTok.

Job description

Part-time Social Media Content Creator

What makes this meaningful

• Real creative input – you propose, we collaborate, we bring it to life together
• A brand with genuine stories to tell – students, science, and the moments that make education meaningful
• Flexibility to work remotely, with onsite visits for content shooting
• Be part of a fast-growing education brand at an exciting stage of growth
• See the direct impact of your content on enquiries, sign-ups, and community growth

What you'll do

Content Planning & Creation

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok
• Source and shoot content onsite – capturing real moments, student experiences, and behind-the-scenes centre life

Trend Spotting & Adaptation

• Actively monitor trends across Instagram and TikTok
• Identify what's gaining traction and adapt it creatively to fit our brand and audience
• Propose fresh content ideas regularly and bring them to the team for collaborative review

Content Creation & Copywriting

• Write engaging, on-brand captions and copy for posts across all three platforms
• Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds
• Understand the structure behind high-performing content – what makes someone watch, read, and take action
• Shoot content onsite – capturing student moments, experiments, and centre life
• Edit short-form video content for Reels and TikTok using basic editing tools

Community Engagement

• Respond to comments and DMs in a warm, professional, and timely manner
• Build genuine connections with our online community – not just broadcasting, but conversing
• Spot opportunities to turn followers into enquiries and enquiries into trial bookings

What You Bring

Must-Haves

• You have hands-on experience in content creation – a portfolio, personal account, or past brand work that shows what you can do
• You understand what works on Instagram, Facebook, and TikTok – not just as a user, but as a creator
• You write naturally and engagingly – captions that feel human, not corporate
• You're a trend-spotter – you notice what's gaining momentum and know how to make it relevant to a brand
• You're collaborative – you're comfortable proposing ideas and taking direction in equal measure
• You're reliable and organised – a content calendar is only as good as the person maintaining it

Nice-to-Haves

• Experience managing social media for a brand, school, or education-related account
• Basic video editing skills for Reels and TikTok content

Working Hours

• 2-3 days per week
• On-site presence required for content shoots
• Remaining work can be done remotely (WFH)