Marketing Executive

RSM Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

RSM Singapore is seeking a proactive and detail-oriented Marketing Executive to support the firm’s brand, business development, and thought leadership priorities. Working closely with partners, business development colleagues and external vendors, the role will execute integrated marketing initiatives that strengthen market visibility, generate and nurture leads, and contribute to growth objectives.

You will manage campaigns across email, social media, events, content creation and website

Qualifications

• Bachelor's degree in marketing, Communications, Business or a related discipline.
• At least five years of relevant marketing experience, preferably in professional services, B2B or another regulated environment.
• Strong understanding of digital marketing channels, including website management, SEO, email marketing, and LinkedIn.
• Excellent written and verbal communication skills, with experience in professional or corporate content writing.
• Familiarity with marketing tools such as Canva, content management systems, email marketing platforms, CRM systems and analytics tools.
• Ability to work independently, manage multiple priorities and collaborate effectively with senior stakeholders.
• Detail-oriented, with strong organisational and project management skills.

Responsibilities

• Plan, execute and optimise integrated marketing campaigns across email, social media, paid media, display advertising and the firm’s marketing database.
• Plan and execute marketing campaigns for events, seminars, webinars and business development initiatives.
• Coordinate with creative, media, digital and other external partners to manage briefs, timelines, budgets and deliverables.
• Strengthen brand awareness and online presence across events, digital channels and assets.
• Manage and improve the corporate website’s content, UX, SEO and conversion paths.
• Create, edit and publish thought leadership content in collaboration with partners and experts.
• Manage SEO and support SEM activities with the digital marketing team.
• Ensure all marketing materials comply with brand guidelines and regulatory requirements.

Skills

Campaign management

Content writing

Digital marketing

SEO

Email marketing

LinkedIn

Analytics

Stakeholder collaboration

Education

Bachelor's degree in marketing, Communications, Business or a related discipline

Tools

Canva

CMS

CRM systems

Analytics tools

Job description

We are seeking a proactive and detail-oriented Marketing Executive to support the firm’s brand, business development, and thought leadership priorities. Working closely with partners, business development colleagues and external vendors, the role will execute integrated marketing initiatives that strengthen market visibility, generate and nurture leads, and contribute to the firm’s growth objectives.

Marketing Responsibilities

• Plan, execute and optimise integrated marketing campaigns across email, social media, paid media, display advertising and the firm’s marketing database, in alignment with business development priorities.
• Plan and execute marketing campaigns for events, seminars, webinars and business development initiatives, including audience targeting, registration, attendee communications and post-event lead follow-up.
• Coordinate with creative, media, digital and other external partners, managing briefs, timelines, budgets and deliverables to ensure campaigns are executed effectively and consistently.
• Strengthen brand awareness and online presence across physical events, digital channels and campaign assets, while maintaining a consistent brand narrative.
• Manage and improve the corporate website’s content, user experience, search visibility and conversion paths, working with internal stakeholders and external developers where required.
• Create, edit and publish thought leadership content, including articles, client alerts, newsletters and case studies, in collaboration with partners and subject-matter experts.
• Manage SEO and support SEM activities, including keyword research, on-page optimisation, campaign monitoring and coordination with external agencies, with support from the digital marketing team.
• Ensure all marketing materials comply with brand guidelines, regulatory requirements, and professional standards.

Performance Reporting and Optimisation

• Measure and analyse online and offline campaign, website and audience performance against agreed objectives and KPIs, including reach, engagement, traffic, lead quality, conversions and return on investment.
• Maintain campaign performance dashboards and provide regular management updates, translating findings into actionable recommendations on channel spend, campaign optimisation and future marketing activities.
• Document post-campaign findings and lessons learned to support continuous improvement.
• Stay up to date with emerging digital platforms, industry developments and social media trends, and assess their relevance to the firm’s marketing priorities.

Requirements

• Bachelor's degree in marketing, Communications, Business or a related discipline.
• At least five years of relevant marketing experience, preferably in professional services, B2B or another regulated environment.
• Strong understanding of digital marketing channels, including website management, SEO, email marketing, and LinkedIn.
• Excellent written and verbal communication skills, with experience in professional or corporate content writing.
• Familiarity with marketing tools such as Canva, content management systems, email marketing platforms, CRM systems and analytics tools.
• Ability to work independently, manage multiple priorities and collaborate effectively with senior stakeholders.
• Detail-oriented, with strong organisational and project management skills.