Digital and Social Marketing Executive

Lecca Group Pte Ltd; Singapore; On-site; SGD 39,000 - 69,000; Full time

Job summary

Lecca Group Pte Ltd is seeking a Marketing Specialist to plan, create and manage engaging social media content across multiple platforms. You will coordinate calendars, campaigns and influencer outreach with the content and digital marketing teams.

You will drive performance analytics, optimize campaigns for KPIs and ROI, and work collaboratively with sales and category teams to ensure alignment and impact.

Qualifications

• Robust knowledge and proficiency in social and digital marketing.
• Proven experience in developing and executing marketing plans and campaigns.
• Strong project management skills—able to manage multiple projects.

Responsibilities

• Plans, creates and develops engaging social media content, calendars and pipeline; collaborates with content production team.
• Manages social marketing calendars and uploads content across LinkedIn, Facebook, Instagram, YouTube and TikTok.
• Responds to social media posts and discussions to manage communities.
• Plans digital marketing including SEO/SEM, email and display ads with the digital marketing team.
• Monitors and reports on performance metrics to improve KPIs and ROI.

Skills

Social media marketing

Campaign management

Content creation

Project management

Microsoft Office

Education

Diploma or Degree in Business/Marketing/Communications

Tools

Microsoft Office

Job description

Job Responsibilities:

• Plans, creates and develops engaging social media content, schedules/ calendars and pipeline, working closely with the content production team;
• Manages social marketing calendars and upload approved content on social media platforms such as LinkedIn, Facebook, Instagram, YouTube and TikTok, in line with content ideas and campaigns for brands and products;
• Manages and oversees social media platforms/ communities by crafting appropriate responses to social media posts and discussions;
• Manages and plans digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns; working closely with the digital marketing team;
• Monitors, evaluates and reports on performance of digital and social media platforms post-mortem to achieve effective marketing goals (KPIs) and ROI that increase awareness, engagement and sales where applicable;
• Analyses competitor activity and research new digital and social media opportunities that are beneficial for the brands and businesses;
• Works with the commercial and category teams to ensure their commitment and engagement in the plans and in turn optimal marketing execution;
• Oversees the development and upkeep of influencer marketing and contacts;
• Other ad-hoc duties as assigned.

Job Requirements:

• Diploma or Degree in Business, Marketing or Communications with minimum 2 or more years of relevant experience in consumer marketing and/or communications
• Commercial exposure and understanding preferred but not necessary
• Robust knowledge and proficiency in social and digital marketing, and writes well
• Proven experience in developing and executing marketing plans and campaigns
• Strong project management skills – able to manage multiple projects, and execute them well
• A proactive and collaborative team player who is able to work independently and in a team to deliver results
• Proficient in Microsoft Office