Digital Marketing Lead: Campaigns, Analytics & SEM

MCI Career Services; Singapore; On-site; SGD 36,000 - 58,000; Full time

Job summary

MCICareer Services in Singapore is seeking a Marketing Executive/Senior Executive (Digital Marketing) for a 1-year contract to lead digital marketing initiatives. You will develop strategies, manage SEM/SEO, content, campaigns, and collaborate with agencies and internal teams to drive brand awareness and demand generation.

Immediate start preferred. Experience in B2B/B2C marketing, strong analytical skills, and proficiency with Photoshop, MS Excel/PowerPoint are desirable.

Qualifications

• Degree/ diploma, preferably with at least 2 years in marketing, brand building and marketing communications.
• Experience in both B2B and B2C marketing preferred.
• Fresh graduates may apply; entry-level considered.
• Experience with SEM/ Paid Search and website analytics tools is a plus.
• Proficiency with Photoshop and MS Office (Excel, PowerPoint) is advantageous.

Responsibilities

• Develops and takes ownership of digital marketing strategies and frameworks for campaigns.
• Creates content and engagement programs, coordinating with external agencies and internal teams.
• Implements marketing campaigns across stakeholders including vendors and departments.
• Collaborates to execute omnichannel promotions and web management, including SEM/SEO and social media.
• Leads digital analytics and performance tracking with dashboards and reports.
• Supports ad hoc digital sales projects and ensures budget tracking and proper usage.

Skills

Digital marketing

SEM

PPC

Web analytics

Photoshop

MS Excel

PowerPoint

Communication

Team player

Education

Degree/ Diploma

Tools

Google Analytics

Google Ads

MS Office

Job description

MCICareer Services in Singapore is seeking a Marketing Executive/Senior Executive (Digital Marketing) for a 1-year contract to lead digital marketing initiatives. You will develop strategies, manage SEM/SEO, content, campaigns, and collaborate with agencies and internal teams to drive brand awareness and demand generation.

Immediate start preferred. Experience in B2B/B2C marketing, strong analytical skills, and proficiency with Photoshop, MS Excel/PowerPoint are desirable.