Digital Marketing Executive (Performance Marketing)

Recruit Expert Pte. Ltd.; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

Recruit Expert Pte. Ltd. in Singapore is seeking a digital advertising specialist to manage and optimise paid acquisition campaigns across Google Ads and Meta Ads Manager.

You will drive lead generation and revenue growth by applying data-driven strategies. With at least 2 years in performance marketing, you will analyse campaign metrics, run A/B tests, and collaborate with teammates to create high-converting landing pages and creatives for scalable growth in SaaS, fintech, or international

Qualifications

• At least 2 years of experience in digital advertising or performance marketing.
• Hands-on expertise with paid media platforms such as Google Ads and Meta Ads Manager.
• Familiarity with lead generation, customer acquisition, and conversion tracking tools.
• Exposure to SaaS, fintech, or international market campaigns will be advantageous.

Responsibilities

• Manage and optimise paid acquisition campaigns across major digital platforms to hit lead and revenue targets.
• Monitor campaign performance metrics, identify growth opportunities, and improve ROAS.
• Conduct audience segmentation, A/B testing, and budget allocation to maximise effectiveness.
• Analyse campaign data and prepare performance insights to support decisions.
• Collaborate with stakeholders to develop landing pages, creatives, and acquisition initiatives for scalable growth.

Skills

Analytical mindset

Tools

Google Ads

Meta Ads Manager

Job description

• Manage and optimise paid acquisition campaigns across major digital advertising platforms to achieve lead generation and revenue targets.
• Monitor campaign performance metrics, identify growth opportunities, and implement strategies to improve conversion rates and return on advertising spend.
• Conduct audience segmentation, A/B testing, and budget allocation to maximise marketing effectiveness.
• Analyse campaign data and prepare performance insights to support business and marketing decisions.
• Collaborate with internal stakeholders to develop landing pages, creatives, and acquisition initiatives that drive scalable growth.

Requirements:

• At least 2 years of experience in digital advertising or performance marketing.
• Hands-on expertise with paid media platforms such as Google Ads and Meta Ads Manager.
• Strong analytical mindset with the ability to interpret data and optimise campaign performance.
• Familiarity with lead generation, customer acquisition, and conversion tracking tools.
• Exposure to SaaS, fintech, or international market campaigns will be advantageous.

Please note that only shortlisted candidates will be notified.