Digital marketing executive

JERNN INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 50,000 - 84,000; Full time

Job summary

JERNN INTERNATIONAL PTE. LTD. in Singapore is seeking a Digital Marketing Executive to develop and execute digital strategies that grow brand presence, engage customers, and drive sales across Instagram, Facebook, and TikTok.

The role emphasizes content creation, campaign management, analytics, and collaboration with creators and internal teams to deliver visuals and storytelling that align with the brand.

Qualifications

• Experience in digital marketing and social media growth.
• Ability to plan and execute content and campaigns.
• Familiar with influencer outreach and partnerships.
• KPI tracking, performance analysis, and reporting.
• Experience with fashion/lifestyle brands is a plus.

Responsibilities

• Plan and execute social media content calendars.
• Coordinate shoots and create visuals for campaigns.
• Manage influencer partnerships and outreach.
• Plan online campaigns and product launches.
• Run Meta and TikTok ads and optimize performance.
• Analyze data and report on KPIs.
• Ensure brand consistency across digital channels.

Skills

Social media

Content creation

Influencer marketing

Paid ads

Analytics

Brand storytelling

Campaign planning

Tools

Instagram

Facebook

TikTok

Canva

CapCut

Meta Ads Manager

Google Analytics

Shopify

WordPress

Excel

Job description

This is a mid career pathways programme role for mid-career mature individuals.

The Digital Marketing Executive will be responsible for developing and executing digital marketing strategies to grow the brand's online presence and awareness, drive customer engagement, and increase sales. This role will focus on expanding the brand's reach, growing the number of followers across digital platforms, and converting online engagement into sales. The ideal candidate will have a passion for fashion, an eye for design, and a proven ability to manage digital marketing campaigns that generate tangible results.

Key Responsibilities

1. Social Media Marketing

• Assist in planning and executing the brand's Instagram and social media content calendar
• Support creation of Reels, product features, lifestyle posts, and storytelling content
• Monitor engagement, comments, and audience feedback across social platforms
• Research trending content ideas relevant to fashion and lifestyle brands

2. Content Creation Support

• Coordinate and assist in photoshoots and video production for marketing campaigns
• Work with internal teams and creators to produce visual and editorial content
• Help prepare marketing assets such as captions, short videos, and graphics

3. Influencer & Partnership Marketing

• Identify potential influencers, brand ambassadors, and collaborators
• Assist with outreach, coordination, and campaign tracking
• Support product seeding and collaboration activities

4. Digital Campaigns

• Assist in planning online campaigns, product launches, and promotional activities
• Support implementation of Meta (Facebook/Instagram) marketing campaigns
• Monitor campaign performance and recommend improvements

Requirements

1.Social Media Management & Growth

Technical Skills

• Platform management (Instagram, Facebook, TikTok)
• Content scheduling tools (e.g. Meta Business Suite)
• Hashtag strategy and trend analysis
• Audience engagement and community management

2. Content Creation & Creative Execution

Technical Skills

• Short-form video creation (Reels, TikTok)
• Basic photo/video editing (e.g. Canva, CapCut)
• Copywriting for captions, hooks, and storytelling
• Visual storytelling and brand alignment

3. Paid Advertising & Performance Marketing

Technical Skills

• Ads setup and optimisation (Meta Ads Manager, TikTok Ads)
• Audience targeting (lookalike, retargeting, interest-based)
• Budget allocation and A/B testing
• Campaign tracking and optimisation

4. Analytics & Performance Tracking

Technical Skills

• Social media insights and reporting
• Website analytics (e.g. Google Analytics)
• KPI tracking (reach, engagement, CTR, conversions)
• Basic Excel / data analysis

5. Website & Digital Presence Management

Technical Skills

• Website content updates (e.g. Shopify / WordPress)
• Basic UX/UI understanding
• SEO fundamentals (keywords, on-page optimisation)

6. Influencer & Partnership Marketing

Technical Skills

• Influencer sourcing and outreach
• Campaign briefing and coordination
• Performance tracking of collaborations

7. Brand Strategy Execution

Technical Skills

• Translating brand positioning into campaigns
• Campaign planning and calendar management
• Market and competitor analysis