Marketing Operations Executive

HR SG PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

HR SG PTE. LTD. is seeking a hands-on Marketing Operations Executive in Singapore to plan and execute marketing activities across multiple brands.

The role covers social media management, short-form content creation, community engagement, and campaign support, working with the creative team and outlets to ensure timely content output. You will handle performance tracking, asset management, and content scheduling, while coordinating with stakeholders for smooth campaigns and on-ground marketing

Qualifications

• Diploma or degree in marketing, communications, media, business, or a related discipline preferred.
• Hands-on exposure to social media, digital marketing, content creation, or related areas through work, internships, projects, or freelance work.
• Comfortable with Instagram and TikTok, reels, stories, and short-form content; able to capture and edit basic mobile-first video.

Responsibilities

• Content Planning & Social Media Management: plan calendars, ensure daily/weekly output, coordinate with videographers, write captions, schedule posts, manage activities.
• Community & Customer Engagement: respond to inquiries, maintain brand tone, support booking coordination for outlets.
• Short-Form Content Creation: capture day-to-day content, film reels, basic editing with captions and transitions.
• Campaign & Marketing Support: assist with EDM campaigns, update customer databases, set up promo codes and bundles, coordinate cross-team info.
• Performance Tracking & Optimisation: monitor views, reach, engagement; identify top content and adjust strategies.
• On-Ground Marketing & Operational Support: visit outlets to capture content, support campaigns, coordinate on-ground activities.
• Marketing Administration & Asset Management: maintain content libraries, store assets, assist marketing system backend.

Skills

Social media management

Content creation

Community engagement

Video editing

Campaign support

Performance tracking

Marketing operations

Education

Diploma or Degree in Marketing, Communications, Media, Business, or a related discipline

Job description

Company Overview

Our client manages multiple consumer-facing brands across the lifestyle, F&B, and beauty sectors. With a strong focus on digital engagement and customer experience, the team is looking for a hands-on Marketing Operations Executive to support the day-to-day execution of content, social media, campaigns, and customer communications across its portfolio of brands.

Role Overview

We are looking for a hands-on and organised Marketing Operations Executive to support the planning and execution of marketing activities across multiple brands. This is an execution-focused role covering social media management, short-form content creation, community engagement, campaign support, performance tracking, and marketing operations. You will work closely with the creative team, videographer, outlet managers, and other stakeholders to ensure consistent content output and smooth campaign execution. The role is suitable for someone who enjoys working across both digital marketing and on-ground operations and is comfortable managing multiple brands and priorities at the same time.

Key Responsibilities

Content Planning & Social Media Management

• Plan and maintain content calendars across assigned brands.
• Ensure consistent daily and weekly content output across Instagram, TikTok, and other relevant social platforms.
• Coordinate with videographers and the creative team to obtain the required content assets.
• Write captions aligned with each brand's tone, positioning, and campaign objectives.
• Schedule and publish social media posts, reels, stories, and other digital content.
• Manage day-to-day social media activities and ensure content is published accurately and on schedule.

Community & Customer Engagement

• Respond to customer enquiries through Instagram DMs, WhatsApp, and other assigned communication channels in a timely and professional manner.
• Handle basic customer enquiries and elevate more complex matters to the relevant team members when required.
• Maintain a consistent brand tone across customer communications.
• Support booking coordination and customer enquiries for assigned outlets when required.

Short-Form Content Creation

• Capture simple day-to-day content using mobile devices such as smartphones.
• Film quick reels, behind-the-scenes content, trend-based videos, and other social-first content.
• Carry out basic video editing, including captions, music, trimming, and simple transitions.
• Produce content with an emphasis on speed, relevance, and consistent output rather than high-production shoots.

Campaign & Marketing Support

• Support the execution of marketing campaigns, promotions, launches, and livestream initiatives.
• Assist with scheduling and sending EDM campaigns using prepared content and materials.
• Maintain and update customer databases for marketing activities.
• Assist with the setup of e-vouchers, promotional codes, bundles, and other campaign mechanics.
• Coordinate campaign-related information across marketing and outlet teams to support smooth execution.

Performance Tracking & Optimisation

• Monitor basic social media performance indicators such as views, reach, engagement, and content interactions.
• Identify strong-performing content and highlight opportunities for improvement.
• Adjust content schedules, formats, and posting approaches based on performance insights.
• Keep up with relevant social media trends, platform features, and content formats.

On-Ground Marketing & Operational Support

• Visit assigned outlets, including restaurants and salons, when required to capture content or support marketing activities.
• Assist outlet teams during selected campaigns, launches, livestreams, or peak customer periods.
• Support customer communications and booking coordination when operational coverage is required.
• Work closely with outlet managers to ensure marketing activities are executed smoothly on the ground.

Marketing Administration & Asset Management

• Maintain organised content libraries and digital marketing assets.
• Ensure photos, videos, campaign materials, and other marketing files are properly stored and easily accessible.
• Support basic backend administration for social media platforms, marketing systems, and customer databases.
• Assist with preparations for content shoots, including sourcing simple props, coordinating setups, and ensuring required materials are ready.

Requirements

• Diploma or Degree in Marketing, Communications, Media, Business, or a related discipline is preferred; candidates with equivalent practical experience may also be considered.
• Some hands-on exposure to social media, digital marketing, content creation, community management, or a related area through employment, internships, freelance work, projects, or other relevant experience.
• Comfortable managing platforms such as Instagram and TikTok, with a good understanding of reels, stories, short-form content, and current social media formats.
• Able to capture and edit basic mobile-first