Digital Marketing Executive

Commonwealth Concepts Pte. Ltd.; Singapore; On-site; SGD 35,000 - 62,000; Full time

Job summary

Commonwealth Concepts Pte. Ltd. is seeking a versatile Marketing & Operations Coordinator to manage loyalty programmes with TriplePlus, social media across Facebook, Instagram, TikTok, YouTube, and to coordinate food aggregator and reservation platforms.

You will handle email campaigns, customer inquiries, reporting, and admin tasks, collaborating with brand team and partner platforms to ensure smooth operations and growth within the loyalty programme.

Qualifications

• Diploma or Degree in marketing, business management or communications fields
• With passion without experience is also welcome
• Well-versed in Microsoft Office, social media platforms
• Digitally savvy
• Customer-focussed
• Well-organised with strong admin skill

Responsibilities

• Loyalty Programme Management: Develop ideas and propose campaigns to support customer acquisition, retention, engagement, and revenue growth.
• Loyalty Programme Management: Work closely with the Senior Executive to enhance loyalty programme engagement and drive revenue.
• Loyalty Programme Management: Assist with the setup and execution of eDM campaigns and promotional activities for the loyalty programme.
• Loyalty Programme Management: Manage the backend administration of the loyalty portal, including the manual redemption of vouchers, processing of rebates, and issuing of credits.
• Social Media Management: Create, manage, and publish for Commonwealth Concepts and its loyalty programme social media accounts, TriplePlus across Facebook, Instagram, TikTok, and YouTube.
• Social Media Management: Develop engaging content and implement strategies to increase followers, engagement, and brand awareness.
• Food Aggregator Management: Onboard new outlets and offboard closed outlets on food aggregator platforms, including GrabFood, foodpanda, Oddle, CaterSpot, and other online partners.
• Food Aggregator Management: Coordinate digital advertisements, promotional campaigns, and marketing activities on food aggregator platforms.
• Food Aggregator Management: Serve as the operations point of contact for all food aggregator-related matters and liaise with food aggregator partners to resolve operational issues.
• Reservation Platform Management: Onboard new outlets and offboard closed outlets on Chope and other reservation platforms.
• Reservation Platform Management: Serve as the operations point of contact for all Chope-related matters.
• Reservation Platform Management: Coordinate with reservation platform partners to ensure outlet information and availability are kept up to date.
• Email Marketing and Database Management: Coordinate and manage Chope eDM campaigns.
• Email Marketing and Database Management: Process and distribute eDM campaigns prepared by the Brand team to both member and non-member databases.
• Email Marketing and Database Management: Ensure that email databases are accurate, updated, and properly maintained.
• Customer Enquiries and Support: Handle email enquiries for Commonwealth Concepts and the loyalty programme.
• Customer Enquiries and Support: Respond to enquiries and provide support through the loyalty programme help chat.
• Customer Enquiries and Support: Manage enquiries and resolve issues submitted through the loyalty app's contact page.
• Customer Enquiries and Support: Escalate complex issues to the relevant departments when necessary.
• Administration and Reporting: Prepare and submit monthly reports on relevant activities and performance.
• Administration and Reporting: Manage administrative tasks, including SAP transactions, invoicing, and other related documentation.
• Administration and Reporting: Perform any other duties and responsibilities as assigned by management.

Skills

Microsoft Office

Social media platforms

Digitally savvy

Customer-focused

Well-organised

Education

Diploma or Degree in Marketing/Business/Communications

Job description

Job Responsibilities

1. Loyalty Programme Management

• Develop ideas and propose campaigns to support customer acquisition, retention, engagement, and revenue growth.

• Work closely with the Senior Executive to enhance loyalty programme engagement and drive revenue.

• Assist with the setup and execution of eDM campaigns and promotional activities for the loyalty programme.

• Manage the backend administration of the loyalty portal, including the manual redemption of vouchers, processing of rebates, and issuing of credits.

2. Social Media Management

• Create, manage, and publish for Commonwealth Concepts and its loyalty programme social media accounts, TriplePlus across Facebook, Instagram, TikTok, and YouTube.

• Develop engaging content and implement strategies to increase followers, engagement, and brand awareness.

3. Food Aggregator Management

• Onboard new outlets and offboard closed outlets on food aggregator platforms, including GrabFood, foodpanda, Oddle, CaterSpot, and other online partners.

• Coordinate digital advertisements, promotional campaigns, and marketing activities on food aggregator platforms.

• Serve as the operations point of contact for all food aggregator-related matters and liaise with food aggregator partners to resolve operational issues.

4. Reservation Platform Management

• Onboard new outlets and offboard closed outlets on Chope and other reservation platforms.

• Serve as the operations point of contact for all Chope-related matters.

• Coordinate with reservation platform partners to ensure outlet information and availability are kept up to date.

5. Email Marketing and Database Management

• Coordinate and manage Chope eDM campaigns.

• Process and distribute eDM campaigns prepared by the Brand team to both member and non-member databases.

• Ensure that email databases are accurate, updated, and properly maintained.

6. Customer Enquiries and Support

• Handle email enquiries for Commonwealth Concepts and the loyalty programme.

• Respond to enquiries and provide support through the loyalty programme help chat.

• Manage enquiries and resolve issues submitted through the loyalty app's contact page.

• Escalate complex issues to the relevant departments when necessary.

7. Administration and Reporting

• Prepare and submit monthly reports on relevant activities and performance.

• Manage administrative tasks, including SAP transactions, invoicing, and other related documentation.

• Perform any other duties and responsibilities as assigned by management.

Requirements

• Diploma or Degree in any marketing, business management or communications fields

• With passion without experience is also welcome

• Well-versed in Microsoft Office, social media platforms

• Digitally savvy

• Customer-focussed

• Well-organised with strong admin skill